About YouGov


YouGov is one of the world's leading market research and data companies. From the very beginning, we have been driven by a simple idea:

YouGov People

"The more people are able to participate in the decisions made by the businesses that serve them, the better those decisions will be."

At the heart of our company is a global online community, where millions of people and thousands of commercial and cultural organizations engage in a continuous conversation about their beliefs, behaviors and brands.

We combine this continuous stream of data with our deep research expertise and broad industry experience, to develop the technologies and methodologies that will enable more collaborative decision-making.

In the Middle East and North Africa and South Asia, YouGov has the largest pure research online panel where over half a million people participate in surveys across 21 countries.

Every day leading brands, businesses and the media trust us to offer a more accurate, more actionable portrait of what the world thinks.

What does it mean to be a YouGov Panelist?


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