Cookie Policy

Cookies and similar technologies

We use “cookies” to improve your experience as you use our website and mobile apps.  This section tells you about the cookies that we use, what they do and your choices when it comes to cookies.


Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device.  We use cookies and similar technologies, such as tags and pixels (“cookies”) to help us to provide features and functionality on our websites and mobile apps and generally improve the way they work.  We use both cookies that YouGov sets (called ‘first party cookies’) and third party cookies (which are not set by YouGov, but by other websites with YouGov’s permission).

YouGov cookies

YouGov uses cookies to enable you to navigate our website and to use its features, and to collect information about your choices and preferences, which allows us to customise the website, for example by remembering your preferred language.  The table below lists and describes the first party cookies that are placed on our website. 

Cookie name

What this cookies is used for


When this cookie has been placed on our website and those of our clients, we can use it to understand when you have visited those websites, or seen an online advertisement.  We use this information, in combination with your survey responses, to help our clients understand if they have directed their advertising efforts at the right kinds of people, and may subsequently invite you to take part in our research activities for those clients.


This cookie enables us to present you with a relevant pop-up message when you return to the website after completing a survey.


This cookie allows us to recognise you during your use of our website.


This cookie allows us to provide you with feedback messages, such as authentication errors, with an external partner like Facebook.


This cookie enables us to ensure that we can display content in the correct language, according to your preference.


This cookie is associated with the Django web development platform, and is designed to protect a website against software attacks on web forms.


This cookie tells us when you have accepted our cookie alert so that we do not repeatedly show you the same message.


Third party cookies

The table below lists and describes the third party cookies that are placed on our website and mobile apps.  You can learn more about the cookies we use by clicking on the links provided below.

Cookie type

What these cookies are used for

Cookies we use to achieve this

Analytics cookies

We use analytics cookies to understand how you use our websites and mobile apps so we can monitor performance and ultimately improve them.  For example, by understanding how you use certain features and pages on the YouGov website, we can identify and fix page errors and improve the design and navigation of the website.

New Relic

Google Search Console

iTunes Connect iOS

Google Analytics (website and apps)

Google Tag Manager (website and apps)

Google Firebase (apps only)

Fabric (apps only)

Advertising  cookies

Cookies can also be used to deliver online ads and to track ad campaign performance and efficiency.  The marketing cookies on our website collect information about your online browsing activity, such as the pages you have viewed, and use that information to create relevant online ads that you will see on third party websites.



Google DoubleClick

Google DoubleClick Counter

Google Adwords

Google Remarketing





Communication cookies

We rely of certain cookies to communicate with you, and you with us.  For example, the ‘Support’ button on our website, and the ability for you to comment on our online content are both powered by cookies.



Partner cookies

These cookies allow our partners to combine your survey data with their own data using common online identifiers.  Our partners use this data to create and improve their products and services, and to create audiences for advertisers to target with more relevant communications and propositions (although you will never be included in these audiences).

You can find more information, including how you can opt-out of this activity, in the ‘Uses of personal data for advanced research and modelling’ section of this privacy notice.


mPlatform, part of GroupM



Your choices when it comes to cookies

When you accessed this website you were presented with an alert that notified you of our use of cookies.  If you continue to use the website you are agreeing to the use of the cookies described in this notice.  However, you can use your browser settings to accept or reject new cookies and to delete existing cookies.  The ‘Help’ function within your browser should tell you how, and you can find more about how you can delete and manage cookies at  If you are primarily concerned about third party advertising cookies, you should consult either the Digital Advertising Alliance's third party Cookie opt-out mechanism at, or that of the Network Advertising Initiative at

You should be aware that restricting the use of cookies may mean that you will not be able to take full advantage of all the features or services available on this website.

Email tracking

Some of the emails we send to you may contain a ‘web beacon pixel’ or tracked links which allows us to identify when you have opened the email and to verify which links contained in the email you have accessed.  We use this information to determine which parts of our emails are of most interest to you.

You can delete the pixel by deleting the email.  If you do not wish to download the pixel to your computer or other device you can unsubscribe from our mailing list at any time on your Account page on our website.

Your rights

This section explains the rights that you have in relation to the personal data that we hold about you.


Depending on the applicable data protection laws, you may have certain rights in relation to the personal data that we hold about you, which are designed to give you more choice and control over your personal data.  These rights are explained below.


What does this mean?

The right to request access to personal data

You can request a copy of the data we hold about you and related information

The right to request rectification of personal data

You can ask us to correct any inaccurate data about you and to complete any incomplete data that we hold about you

The right to request erasure of personal data

You can request that we delete the personal data we hold about you

The right to withdraw consent / unsubscribe

You can withdraw your consent to continued data processing at any time


Exercising your rights

You can exercise any of these rights by using the contact details below.  Once you have submitted your request we may contact you to request further information to authenticate your identity (because we want to make sure it is actually you requesting your data) or to help us to respond to your request.  Except in rare cases, we will respond to you within 1 month (or, if shorter, the timeframe required by relevant national law) of receiving this information or, where no such information is required, after we have received full details of your request.


Mail:      The Data Protection Officer

YouGov Plc

50 Featherstone Street
United Kingdom


How to contact us

If you have questions about this notice, about how we collect, store and use personal data, or if you have a grievance you wish to raise with us, you can contact our Data Protection Officer at

If you have any questions, concerns or feedback of a more general nature, please contact us at

Language and updates to this notice

In accordance with local data protection laws, this notice is available in English and all other languages in which we conduct research in this country.  In the event of any inconsistencies or discrepancies between the English version and any other translated version, the English version shall prevail.

This notice was last updated on the date that appears at the beginning of the notice.  While we reserve the right to make changes to this notice at any time, we will inform you by email prior to any changes that materially change or expand the purposes of our use of personal data.  Should you object to any future changes, you may close your account by going to your Account page and clicking ‘unsubscribe’.

Effective: 29 April 2019