BrandIndex is the authoritative measure of brand perception. Unlike any other brand intelligence service, it continuously measures the public's perception of thousands of brands across multiple sectors and countries simultaneously.
An instant picture of your brand's health
BrandIndex operates both nationally and internationally allowing companies to track their brand's health in one country, across multiple countries or monitor a global picture. Every single day thousands of consumers are interviewed online, yielding over 2.5 million interviews a year globally.
Data is refreshed daily and is instantly available through the unique BrandIndex online reporting website which companies subscribe to. This makes it easy for them to keep a constant eye on their brand's health and immediately spot and act on any changes in perception.
Find out how the tool can be used to effectively monitor consumer opinion and recover from a brand crisis with the story of Grippers Slippers.
Discover the tools and methodology behind BrandIndex »
With BrandIndex, not only do you get a real-time picture of your brand’s health, but also that of your competitors and entire sectors. YouGov BrandIndex helps brands track brand equity and measure consumer sentiments impacting purchase intent. With three years' historical data about most brands and their competitors – if you don't subscribe to BrandIndex, your competitors could be better acquainted with your brand’s health than you are.
The ad campaign significantly improved the brand’s ad awareness and purchase consideration, leading to an overall positive brand health
YouGov BrandIndex shows ICICI Bank experienced strong improvement in Ad Awareness and Buzz in July
Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...
Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ranks the highest ...
YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is ...
