Every year YouGov publishes YouGov BrandIndex Best Brand Rankings which showcase the strongest brands in the minds of consumers around the world.
The latest 2017 Annual Buzz Rankings feature the top 10 most positively perceived brands among consumers across over 30 countries worldwide.
Each brand is ranked according to the performance of their Buzz score in BrandIndex, which asks consumers daily:
"Have you heard anything positive or negative about a brand in the last two weeks, through advertising, news or word-of-mouth?"
The rankings portray the 10 brands with the highest average Buzz score, and the largest Buzz score improvement between 1 January and 31 December 2017.