The YouGov Online Consumer Panel


YouGov Global Panel Map

YouGov operates an online consumer panel of over 5 million respondents in 38 countries worldwide across the UK, USA, Europe, the Nordics, the Middle East, North Africa, South Asia and Asia Pacific

The research panel delivers continuous access to an engaged, responsive audience profiled on important demographic, attitudinal and lifestyle attributes. This ensures that we can execute a wide range of projects – from urban representative samples to re-contact surveys with hard-to-reach audiences.

Benefits of using the YouGov consumer panel include:

  • A high survey response rate
    We have a high quality and engaged panel - we can achieve a response rate of over 30% from a true cross-section of society in India.

  • Representative samples with thousands of profiles
    Our respondents represent a wide range of ages, socio-economic groups and other demographics which allows us to access hard to reach groups and create nationally representative online samples.

  • Fast turn around
    A pre-screened panel significantly speeds up the research process - we can achieve 1,000 responses in 7 days.

  • Accuracy and honesty
    We can achieve greater accuracy and honesty from respondents - there is no middle-man or third party to influence answers.

 

For more information please contact Deepa Bhatia, GM YouGov India on +91-22 6106 3833.

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