Real-time support at every stage of the campaign lifecycle
YouGov's Plan and Track service combines our core digital research products and services to provide an end-to-end solution that informs throughout the campaign lifecycle with continuous real-time data insight.
The instantaneous data can assist with quick, informed decision-making and keep you abreast of public perception of your brand(s), or those of your clients, as events occur.
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PLAN Identify & target your audience with
Our global segmentation and planning tool, YouGov Profiles, provides rich, connected data from the YouGov Cube – the vault of connected insights about our panelists. Segment and target your required audience, collect the data you need to know, then connect your own questions with hundreds of thousands of variables in the Profiles tool. |
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TRACK Track & evaluate your campaign with
Our daily brand tracker YouGov BrandIndex gives you the power to track and evaluate the daily performance of each campaign from continuous consumer brand perception and react quickly to changes as and when they occur.
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OPTIONAL EXTRA Test your audience with
Our fast online survey research services YouGov Omnibus or Field and Tab offer the ability to also test your creatives, ads and concepts efficiently and cost-effectively with your target audience to give you even greater confidence before you launch your final campaign. |
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For more information about YouGov's Plan and Track service in India, contact Deepa Bhatia.
Download our Plan and Track product sheet »
Deepa Bhatia
General Manager