Millennials have taken centre stage across consumer markets globally. Accounting for nearly one third of the Indian population, this generation is driving consumption across market segments.
The “Age of Digital Natives” study aims to understand the habits and preferences of the urban Indian millennial. The findings can be leveraged by brands and their agencies to better target and attract millennials.
The data in this whitepaper is curated from our fast turnaround Omnibus research service, with added insights from our YouGov Profiles data.
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