How do Indian consumers feel about brands expressing opinions on social issues?
Brands are increasingly expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe brands should associate themselves with certain issues?
This white paper uses YouGov data to explore whether Indian consumers think it’s important and appropriate for brands to comment on social issues. Does the reward outweigh the risk of losing customers when it comes to brands taking a stand on a particular issue? Download the white paper to find out.