A majority of Indians think theirs is a tea-drinking nation

A majority of Indians think theirs is a tea-drinking nation

Although all generations believe this, many young adults feel coffee is gaining ground in India

A majority of Indians (62%) agree with the statement ‘India is predominantly a tea-drinking nation’, a quarter (25%) feel the hot beverage culture has shifted to drinking coffee and one in eight (13%) feel after disruption from coffee cafes, it is moving back to drinking tea, new YouGov research reveals.

The older generations more strongly believe that India is a tea-drinking nation as compared to the youngest generation- GenZ (67% vs 49%). On the other hand, the latter is more likely than the rest to say that ‘the beverage culture of India has shifted from tea to coffee’.

Tea 1

Tea has long played an integral part in the Indian culture, with many famous Indians expressing their love of a 'good cuppa'. When asked to choose the beverage they generally drink, tea came out on top with more than two in five Indians (44%) choosing it as their drink next to 18% who said coffee and 38% who said both. Even from the ones who drink both, the preference for tea is higher than that for coffee (54% vs 46%).

While the consumption of tea and coffee remains fairly consistent between men and women, there is a slight difference within the age groups. Although intake of tea is fairly high amongst all age groups, the youngest generation (GenZ) are more likely than others to drink coffee (25%).

Tea 2

What differs among the genders is the frequency of drinking tea. Comparatively, men are frequent tea drinkers, with two in five (39%) saying they have more than two cups of tea in a day as opposed to 26% women saying that.

There seems to be some variance region wise also. Among the different regions of India, West India has a higher number of tea drinkers at 55% while unsurprisingly South India has more coffee consumers at 26%. However, the frequency of consumption is the highest in North India, with two in five (39%) saying they have more than two cups of tea a day.

Tea 3

Indian masala chai tea has come out as the favourite of tea drinkers (53%), followed by green tea (43%) and Assam tea (38%). The popularity of masala chai is soaring in West India, with two-thirds (66%) saying they drink this version of tea.

When it comes to coffee, instant coffee is what Indian coffee drinkers love (50%), followed by cappuccino (44%) and filter coffee (41%). While North India has a higher number of cappuccino drinkers at 51%, Instant coffee and filter coffee reign supreme in South India, at 56% and 55%, respectively.

Data collected online by YouGov Omnibus among around 1010 respondents in India between November 12 and 19, 2019 using YouGov’s panel of over 8 million people worldwide. Data is representative of the adult online population in the country

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