YouGov's latest infographic deep-dives into the profile of "people who are actively on the lookout to buy new technology devices and services."
74% of Indian early tech adopters are male aged between 21-29 years. Celebrity endorsements influence 59% of this segment's buying behaviour.
Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting 24,000 variables on 200,000 Indian panellists, marketers and researchers can understand exactly who these Indian early tech adopters are, where to reach them, and much more.
Download the free Profile Peek for unique insights into this segment, including:
- Demographics and lifestyle
- Attitude towards advertising
- Media consumption in last 30 days
- Outlook towards energy & environment
- Device ownership
- General interests