YouGov reveals the top ten grocery brands in India

YouGov reveals the top ten grocery brands in India

YouGov’s Retail Rankings 2021 in India shows the brands that enjoy the best brand health among urban Indians

Amazon Pantry tops YouGov’s Retail Rankings 2021 in India within the grocery sector. The e-commerce giant expanded its pantry service to over 300 cities across the country, providing unparalleled support during the Covid-19 pandemic.

The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.​ The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021.

The list of top ten brands is India is based on food and grocery brands, retail chains and delivery services.

Future Retail’s Big Bazaar is placed in second (21.1), followed by DMart in third (18.7). The strong commitment of both the brands towards providing affordable prices may further helped them strengthen their position among the price conscious consumers in amidst the pandemic.

Flipkart’s e-grocery brand Flipkart Supermart is next in the list occupying the fourth place (18.3), followed by one of India’s largest online supermarket- Big Basket in fifth (17.1).

Retail chain Spencer takes the eighth (6.8) place in the rankings, followed by its subsidiary brand Nature’s Basket in ninth (5.4).

Reliance Smart, Grofers and More are the other notable brands to feature in India’s list of top ten brands over the past year.

Methodology:

The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.​

The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The scores are representative of the general population of adults 18+ (some are online representative). ​

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.

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