Media is one of the most dynamic industries across the globe, from the Doordarshan's Ramayan to the age of video on demand, music streaming and podcasts. There has been a tremendous change over the past decade in how Indians consume media. Especially in the last two years, due to covid-19, viewership across different mediums saw an enormous surge.
YouGov’s latest infographic, ‘Future of Media Consumption in India’ provides a view on ever-evolving media consumption habits and media channel preferences. Data reveals that 28% of urban Indians are likely to subscribe to podcasts in 2022.
Download the full infographic to get in-depth insights on the past and future of media consumption in India.
The infographic includes:-
- Past media landscape
- Expected increase in media consumption in 2022
- Future of paid subscriptions