Cross-country study on the motorbike industry

Cross-country study on the motorbike industry

There are more than 200 million motorbikes globally, a vehicle that is becoming increasingly popular, whether for leisure or as an indispensable means of transport for work. 

YouGov's new cross-country study on the motorbike industry analyses some of the main aspects of the sector, providing the key insights into consumers' ownership and purchasing intent. This study covers 5 markets - France, Italy, India, Spain and Thailand.

Download the report to discover:   

  • How many people own a motorbike or scooter in each country: Favourite types, engine and use per market

  • The most important aspect of a Motorbike 

  • Top brands basis: Awareness, Impression, Quality metrics 

Fill out the form to download the report

 

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