Google tops the 2019 YouGov BrandIndex Buzz Rankings in India
Digital brands dominate the top 10 rankings while financial brands recorded the most improvement
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Swiggy tops the 2019 YouGov NextGen Word of Mouth Rankings in India
The food delivery giant is the most positively talked about brand amongst young adults in the country
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Google tops the YouGov annual brand health rankings in India
The rankings reveal the most positively perceived brands in India
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Jio, MakeMytrip and Paytm are the most trusted online brands, along with Amazon
People of India trust local brands in most of the online business categories, however, global brands score higher in some commercial areas
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More than 8 in 10 Indians are open to buying sustainable fashion items
Although the majority is interested in buying them, a good design range is what would drive them to make a purchase
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The Power of Daily Brand Tracking
Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been ...
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North India is using iPhone, while OnePlus dominates the West
Delhi has the biggest concentration of iPhone users while Maharashtra is the hub of OnePlus customers
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The social voice of brands
How do Indian consumers feel about brands expressing opinions on social issues? Brands are increasingly expressing opinions on social and political issues, supporting causes, ...
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Why is Oyo Rooms an investment magnet?
While Oyo is on a fast track of expansion, we looked deeper into its performance over the past two years to see what makes ...
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Will the TRAI order change the broadcast game?
Although 57% consumers look at the new tariff order favorably, only 1 in 5 think this will increase their TV viewing time
