Urban Indians look forward to an electronic Diwali this year
Along with popular gadgets, home automation products and smart appliances may have their moment this festive season
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More than half of urban online Indians shopped from Amazon and Flipkart’s recent sales
New YouGov survey, combined with BrandIndex daily data shows intent to purchase online is steadily improving since May, but shopping for essentials continues to ...
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Urban Indians consider ‘Country of Origin’ important but quality and price drive purchases
Indian origin products most likely to have a positive influence on people’s purchase intent while Bangladeshi goods are least likely to do so
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Almost half of the urban Indian consumers see online shopping as a norm
Although there are signs of increased online shopping after the lockdown, this shift is significant only in specific categories
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Google tops the 2019 YouGov BrandIndex Buzz Rankings in India
Digital brands dominate the top 10 rankings while financial brands recorded the most improvement
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Swiggy tops the 2019 YouGov NextGen Word of Mouth Rankings in India
The food delivery giant is the most positively talked about brand amongst young adults in the country
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Google tops the YouGov annual brand health rankings in India
The rankings reveal the most positively perceived brands in India
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Jio, MakeMytrip and Paytm are the most trusted online brands, along with Amazon
People of India trust local brands in most of the online business categories, however, global brands score higher in some commercial areas
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More than 8 in 10 Indians are open to buying sustainable fashion items
Although the majority is interested in buying them, a good design range is what would drive them to make a purchase
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The Power of Daily Brand Tracking
Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been ...
