New YouGov survey, combined with BrandIndex daily data shows intent to purchase online is steadily improving since May, but shopping for essentials continues to be a priority
Indian origin products most likely to have a positive influence on people’s purchase intent while Bangladeshi goods are least likely to do so
Although there are signs of increased online shopping after the lockdown, this shift is significant only in specific categories
Digital brands dominate the top 10 rankings while financial brands recorded the most improvement
The food delivery giant is the most positively talked about brand amongst young adults in the country
The rankings reveal the most positively perceived brands in India
People of India trust local brands in most of the online business categories, however, global brands score higher in some commercial areas
Although the majority is interested in buying them, a good design range is what would drive them to make a purchase
Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been ...
Delhi has the biggest concentration of iPhone users while Maharashtra is the hub of OnePlus customers