Urban Indians look forward to a golden Diwali, with nearly three in ten planning to spend on gold
Millennials are more likely than other generations to spend on gold this festive season
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Infographic: Will Diwali 2021 boost real estate sales in India?
Diwali, the festival of light, is considered to be an auspicious period to buy property. According to YouGov India's latest survey, 35% of Urban ...
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Urban Indians’ festive spending intent has improved since last year
YouGov’s Diwali Spending Index shows a higher buying propensity than last year
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Post-pandemic shopping habits: The increased importance of consumer budgeting
A YouGov survey casts light on the extent to which people have become more mindful of their budgets with regards to household purchases.
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Post-pandemic shopping habits: The importance of hygiene and health benefits of products
Over a year after COVID-19 was declared a pandemic, we examine the extent to which the health and hygiene benefits of products have become ...
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Children’s influence on parent’s buying behaviour
YouGov’s latest infographic uncovers interesting insights on Indian parents’ who definitely agree with the statement, “I sometimes let my children influence what I buy”.
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More than half of the pent-up demand for 2 wheelers likely to be recovered during festive season
Most intenders have postponed their plans due to the second wave of the pandemic and may now purchase during the festive season this year
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Urban Indians likely to adopt augmented reality technology for retail shopping
Among the different categories, consumers are most willing to try this solution for categories like clothing and technology
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Covid-19 Consumer Monitor
Given the unprecedented nature of the pandemic and the profound changes it is causing, Brands need to be aware of how consumers’ lifestyle and ...
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Two-thirds of urban Indians plan to use online shopping and delivery services in the future
YouGov’s new report offers an overview of changing consumer attitudes and behaviours in 17 global markets Four out of five urban Indian consumers claim ...
