Most intenders have postponed their plans due to the second wave of the pandemic and may now purchase during the festive season this year
Among the different categories, consumers are most willing to try this solution for categories like clothing and technology
Given the unprecedented nature of the pandemic and the profound changes it is causing, Brands need to be aware of how consumers’ lifestyle and ...
YouGov’s new report offers an overview of changing consumer attitudes and behaviours in 17 global markets Four out of five urban Indian consumers claim ...
YouGov’s new white paper, First in Line: Early Technology Adopters Across the Globe, covers 24 markets globally and examines the demographics, behaviours, and preferences ...
Along with popular gadgets, home automation products and smart appliances may have their moment this festive season
New YouGov survey, combined with BrandIndex daily data shows intent to purchase online is steadily improving since May, but shopping for essentials continues to ...
Indian origin products most likely to have a positive influence on people’s purchase intent while Bangladeshi goods are least likely to do so
Although there are signs of increased online shopping after the lockdown, this shift is significant only in specific categories
Digital brands dominate the top 10 rankings while financial brands recorded the most improvement