How do Indian consumers feel about brands expressing opinions on social issues? Brands are increasingly expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on ...
While Oyo is on a fast track of expansion, we looked deeper into its performance over the past two years to see what makes ...
Although 57% consumers look at the new tariff order favorably, only 1 in 5 think this will increase their TV viewing time
CSK scores high on public support and Vivo emerges as the most recalled brand associated with IPL
On the occasion of International Women’s Day, YouGov explores the meaning of beauty as described by Indian women and reveals the brands that appeal ...
Millennials have taken the center stage across the consumer markets globally. Accounting for nearly one third of the Indian population, this generation is driving ...
The annual rankings showcase the brands that have generated strong positive buzz in the past year
YouGov BrandIndex shows that ever since the incident took place on December 10, there has been a sharp decline in the overall brand health ...
YouGov Influencer Index 2018 reveals consumer perceptions of leading Bollywood celebrities and sports personalities in India
YouGov BrandIndex 2018 Brand Advocacy Rankings reveal the most recommended brands by consumers in India