The ad campaign significantly improved the brand’s ad awareness and purchase consideration, leading to an overall positive brand health
YouGov survey reveals Indians perceive SBI as the most patriotic brand in India, followed by Tata Motors, Patanjali and Reliance
Fresh research into smartphone usage in India has shown that 67% of the country’s urban adult online population couldn’t live without their smartphone, the ...
Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...
Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ranks the highest ...
Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the ...
YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is ...
The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily ...
The growing power of social media influencers and bloggers has been revealed by new research from Dubai-based PR agency BPG Cohn & Wolfe and ...
51% find virtual reality the most appealing technological travel booking concept YouGov was delighted to unveil the results of our latest Travel Booking Trends ...