Google tops the YouGov annual brand health rankings in India
The rankings reveal the most positively perceived brands in India
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Jio, MakeMytrip and Paytm are the most trusted online brands, along with Amazon
People of India trust local brands in most of the online business categories, however, global brands score higher in some commercial areas
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More than 8 in 10 Indians are open to buying sustainable fashion items
Although the majority is interested in buying them, a good design range is what would drive them to make a purchase
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More than half of mutual fund investors in India are thinking of increasing their investments
Although mutual fund penetration still has room to grow, people who’ve been investing for more than 2 years are looking to add to their ...
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Booking.com scores high recall in the ICC Cricket World Cup 2019
The brand’s latest association with ICC has lifted its Ad awareness and strengthened its buzz
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Booking.com scores high recall in the ICC Cricket World Cup 2019
The brand’s latest association with ICC has lifted its Ad awareness and strengthened its buzz
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Majority of Indians watch foreign and regional content with subtitles
South India has the highest preference for subtitles while North and East India are more likely than South to favour dubbing
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North India is using iPhone, while OnePlus dominates the West
Delhi has the biggest concentration of iPhone users while Maharashtra is the hub of OnePlus customers
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Taj is the buzziest hotel in India
The iconic hospitality brand has created the most positive buzz among luxury hotels in the country
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Are ‘Digi-moms’ the new targets for tech companies?
Mothers in India are becoming adopters of technology, with young moms emerging as the more tech-savvy mothers
