Millennial moms are ardent online shoppers, and most discover new brands through social media
Fashion, beauty and food are the top three shopping categories among this cohort
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A third of urban Indians regularly buy from online pharmacies but most consumers reside in metros
Although there is interest in e-pharmacies, tier-3 cities have less awareness or access to these platforms
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The growing power of social media influencers in India
According to YouGov’s data, 71% of urban Indians follow some kind of social media influencer, out of which 80% follow them on YouTube. Download ...
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International study: how badly has COVID-19 affected people’s mental health?
Ahead of World Mental Health Day this Sunday, a new international YouGov study highlights the impact that the coronavirus pandemic has had on people’s ...
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Media consumption of makeup-wearers in urban India
Data from YouGov Profiles examines the media consumption habits and preferences of Indian Makeup-Wearers: consumers in urban India who wear makeup.
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Post-pandemic shopping habits: The importance of hygiene and health benefits of products
Over a year after COVID-19 was declared a pandemic, we examine the extent to which the health and hygiene benefits of products have become ...
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Urban India’s perception of the government’s handling of the Coronavirus crisis has improved
A majority of respondents said the government’s management of the pandemic is likely to affect their voting choice in the future
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Urban Indians think Covid situation in India is improving but worry about their personal finances
Yougov’s Covid19 Consumer Monitor reveals changing consumer sentiment during the pandemic
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More than a third of urban Indians would self-medicate if they showed Covid symptoms
More than half take homemade immunity boosters or follow home remedies as preventive measures against the virus
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Staff vaccination & safe dining experience are top priorities to dine-in or order from a restaurant
Most urban Indians are unlikely to dine out till the pandemic is over or they are vaccinated
