New YouGov report illuminates the media consumption landscape across 17 markets Across the globe, a plurality of consumers support the idea of watching ads for free content Film & TV ...
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...
How the YouGov Cube offers uniquely detailed brand tracking insights
Even though news channels are widely consumed, other news sources are more trusted when it comes to accuracy of information
52% Indians are open to accept movies with their favourite actors playing homosexual characters
How do Indian consumers feel about brands expressing opinions on social issues? Brands are increasingly expressing opinions on social and political issues, supporting causes, ...
YouGov India survey reveals Indian men and women’s view on the ongoing #MeToo movement
YouGov India survey reveals Indians perceive Sundar Pichai as a true Global Indian, followed by Priyanka Chopra and Amartya Sen
YouGov survey reveals Indians perceive SBI as the most patriotic brand in India, followed by Tata Motors, Patanjali and Reliance