Given the unprecedented nature of the pandemic and the profound changes it is causing, Brands need to be aware of how consumers’ lifestyle and habits are evolving at micro and ...
YouGov's latest infographic: "Profile Peeks: TV lovers” showcases the profile of people who watch television more than 30 hours a week and how they ...
Most people claim their engagement with an influencer’s post is likely to increase due to this development but few think it may decrease
New YouGov report illuminates the media consumption landscape across 17 markets Across the globe, a plurality of consumers support the idea of watching ads ...
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...
How the YouGov Cube offers uniquely detailed brand tracking insights
Even though news channels are widely consumed, other news sources are more trusted when it comes to accuracy of information
52% Indians are open to accept movies with their favourite actors playing homosexual characters
How do Indian consumers feel about brands expressing opinions on social issues? Brands are increasingly expressing opinions on social and political issues, supporting causes, ...
YouGov India survey reveals Indian men and women’s view on the ongoing #MeToo movement