Urban Indians are more likely than the rest of the world to prefer watching women’s sports over men’
Young sports fans between 18 -24 years are most likely to say this
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Two-thirds of IPL fans watched every game on TV this season, while a third watched online
Although men are more likely to be super fans of IPL 2022, women are not far behind
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Indian Premier League tops YouGov’s 2022 Sports Buzz Rankings in India yet again
YouGov’s 2022 Sports Buzz Rankings reveal the sports brands that generated the most NET positive buzz in the past year
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Which sponsor’s ad campaigns caught people’s attention during ICC Men’s T20 World Cup 2021?
YouGov BrandIndex data reveals impact of ICC Men’s T20 World Cup’s association on Ad Awareness of key sponsors
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Global: Fan interest in the T20 World Cup in five key markets
Global Fan Profiles reveals the interest levels in the T20 World Cup in five markets – Aus, Ind, SA, Britain and UAE.
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What’s driving the increasing interest in women’s sport
Almost one in two people across the world believe that major, global sporting events (eg., FIFA World Cup, Olympics) are instrumental to the rise ...
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Are young cricket fans driving Disney+ Hotstar’s Buzz?
Ahead of the second edition of IPL 2021, YouGov BrandIndex data shows Disney+ Hotstar Buzz score has registered an increase, notably among cricket followers
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Urban Indians think PV Sindhu, Mary Kom and PT Usha have made India proud at an international level
YouGov’s Independence Day survey reveals the names of athletes and sports personalities that urban Indians consider inspiring
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Fantasy sports: men and women participated equally in fantasy games in the past month
YouGov’s Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 key global markets
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Global: A peek into gambling attitudes
Our new tool – YouGov Global Gambling Profiles – sheds light on the biggest gambling markets around the world, as well as the differences ...
