Urban Indians look forward to an electronic Diwali this year
Along with popular gadgets, home automation products and smart appliances may have their moment this festive season
-
Digital banking thrives amidst Covid, likely to grow post the crisis
The growing emphasis on social distancing made online banking preferred medium for accessing most of the banking services
-
More than half of urban online Indians shopped from Amazon and Flipkart’s recent sales
New YouGov survey, combined with BrandIndex daily data shows intent to purchase online is steadily improving since May, but shopping for essentials continues to ...
-
A large proportion of urban Indians likely to switch to homegrown apps after TikTok’s departure
Although Instagram Reels emerges as the most popular video-sharing app, many people have tried homegrown counterparts and are likely to continue using them
-
Connected Research Data Systems and The YouGov Cube
How the YouGov Cube offers uniquely detailed brand tracking insights
-
YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights
YouGov Collaborate, the new online survey platform powered by YouGov’s award winning online panel and research expertise.
-
Almost half of the urban Indian consumers see online shopping as a norm
Although there are signs of increased online shopping after the lockdown, this shift is significant only in specific categories
-
Music streaming platforms are the most used apps by urban Indians amidst the lockdown
YouGov’s latest findings reveal the apps that urban Indians are engaging with while staying at home
-
Indian consumers respond positively to Zomato & Swiggy’s proactive measures in response to COVID-19
The measures taken by these brands in response to the Coronavirus seem to be enhancing their Buzz and Impression scores among customers
-
Paytm and Big Basket are the most used apps for ordering essentials during the COVID-19 lockdown
Although people have engaged with delivery apps during this period, only half are satisfied with the online ordering experience
