Most people claim their engagement with an influencer’s post is likely to increase due to this development but few think it may decrease
Data shows that a large majority of women are currently using digital payments and many more are likely to go cashless in future
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...
New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...
New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide Technophiles in India skew towards the 18-34 years demographic ...
YouGov’s new white paper, First in Line: Early Technology Adopters Across the Globe, covers 24 markets globally and examines the demographics, behaviours, and preferences ...
Millennials are most likely to support as well as say their consumption of digital content is likely to increase due to this move
The search engine giant enjoys the best brand health among urban Indian for the second consecutive year Amazon and Swiggy make notable improvements to ...
YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets
Along with popular gadgets, home automation products and smart appliances may have their moment this festive season