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Cross-country study on the motorbike industry

There are more than 200 million motorbikes globally, a vehicle that is becoming increasingly popular, whether for leisure or as an indispensable means of ...

What is next for India’s financial services sector?

YouGov’s latest infographic ‘What is next for India’s financial services sector?’ reveals that 66% of urban Indians are interested in trading with cryptocurrency and ...

Twitter users in India are mostly happy with the platform’s acquisition by Elon Musk

A majority believes Twitter will become the most powerful social medium under Musk’s leadership

Most urban Indians want brands to take active measures to reduce their harmful environmental impact

Almost half want all brands to talk about environmental issues in their marketing & advertising

A third of urban Indians regularly buy from online pharmacies but most consumers reside in metros

Although there is interest in e-pharmacies, tier-3 cities have less awareness or access to these platforms

Maruti Suzuki Tops YouGov’s Automotive & Mobility Rankings in India for the second consecutive year

YouGov's Automotive & Mobility Rankings 2022 reveal the top ten brands in terms of overall brand health according to urban Indians

YouGov Automotive and Mobility Rankings 2022 India

YouGov's latest rankings provide insights to the top brands and improvers for automative and mobility in India

Urban Indians are worried about the impact of Russia- Ukraine crisis on their personal lives

An increase in fuel prices and rise in the price of everyday commodities are cited as the top concerns

Past and future of media consumption in India

YouGov’s latest infographic ‘Future of Media Consumption in India’ provides a view on ever-evolving media consumption habits and media channel preferences.

How do urban Indian women listen to music?

Streaming free music online is the most popular way to listen to music among urban Indian women

YouGov Framework: Urban India’s attitudes to investing

YouGov has developed a framework designed to help marketers better understand the portion of the Urban India online population with investable assets and their ...

Young consumers are likely to drive streaming growth in India

62% consumers between 25-34 years intend to increase consumption of streaming video and 58% expect to up music streaming consumption in the next 12 ...

YouTube tops YouGov’s Best Buzz Rankings 2021 in India

YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive Buzz in 2021

 YouGov Best Buzz Rankings 2021: India

YouTube topped YouGov's Best Buzz Rankings 2021 in India followed by Google and Amazon taking the second and third spot respectively.

Is APAC’s travel outlook for 2022 still gloomy?

Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.

You’re doing Italian food all wrong, say Italians

A new international YouGov survey identifies 11 ‘food crimes’ committed against Italian cuisine by the rest of the world

Indian Premier League tops YouGov’s 2022 Sports Buzz Rankings in India yet again

YouGov’s 2022 Sports Buzz Rankings reveal the sports brands that generated the most NET positive buzz in the past year

Half of urban Indians follow the budget, and many more agree it impacts their personal finances

YouGov’s latest survey shows sentiments of the public around income tax and reveals their expectations from the upcoming budget

India: Biggest Brand Movers of 2021

Flipkart has claimed the top spot in the 2021 edition of YouGov’s Biggest Brand Movers in India.

More than a third of urban Indians oppose the upcoming Cryptocurrency Bill

As the government readies a bill on cryptocurrencies, YouGov’s latest data shows whether urban Indians support or oppose this move

Ratan Tata and Lata Mangeshkar are India’s most admired man and woman in 2021: YouGov Study

While the Obamas continue to dominate the global list, Sonu Sood made a new entry, outperforming veteran film and sports personalities

The growing power of social media influencers in India

According to YouGov’s data, 71% of urban Indians follow some kind of social media influencer, out of which 80% follow them on YouTube. Download ...

Urban Indians prefer automation in their homes but want humans for medical consultation & education

YouGov’s latest report reveals attitudes and beliefs towards AI across 17 global markets

Google tops YouGov’s 2021 Best Brand Rankings in India yet again

YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to urban Indians

Best Brand Rankings 2021 India

YouGov analysis reveals Google as the best-ranked brand amongst consumers in India.

Which sponsor’s ad campaigns caught people’s attention during ICC Men’s T20 World Cup 2021?

YouGov BrandIndex data reveals impact of ICC Men’s T20 World Cup’s association on Ad Awareness of key sponsors

SBI, LIC and SBI General Insurance top YouGov Finance Purchase Funnel Rankings 2021 in India

The rankings reveal the top ten brands best at converting aware consumers into considerers of brands

YouGov Finance Purchase Funnel Rankings 2021 India

YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are ...

How has PM Modi’s approval rating changed since his meeting with Biden?

Ahead of his visit to Italy for the G20 Summit, YouGov shows PM Narendra Modi’s approval rating among urban Indians

Young urban Indian males are the most likely to follow gaming influencers in India

Among both active and heavy gamers, India is the leading country with the highest penetration of gaming influencer fans

YouGov Retail Rankings 2021 India

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top-ranked consumer brands within the sector. The Rankings are ...

YouGov reveals the top ten grocery brands in India

YouGov’s Retail Rankings 2021 in India shows the brands that enjoy the best brand health among urban Indians

Identify & Target: Indians who are very likely to switch insurance providers

1 in 5 urban Indians is very likely to switch insurance providers in the next 12 months. 55% of this segment agrees to the ...

International study: how badly has COVID-19 affected people’s mental health?

Ahead of World Mental Health Day this Sunday, a new international YouGov study highlights the impact that the coronavirus pandemic has had on people’s ...

More than half of urban Indians think this is a good time to invest in real estate

More than a third of urban Indians are looking to invest in property, with home loans being the top financing solution

Will Diwali 2021 glitter with gold?

Gold and gold jewellery play an integral part in Indian tradition as gold is considered a symbol of luck and prosperity. Indians consider it ...

Urban Indians intend to use personal vehicles more than the pre-pandemic times in the future

Globally, India is one of the top markets showing a net increase in intent to use a personal vehicle in the next 12 months

Media consumption of makeup-wearers in urban India

Data from YouGov Profiles examines the media consumption habits and preferences of Indian Makeup-Wearers: consumers in urban India who wear makeup.

Urban Indians look forward to a golden Diwali, with nearly three in ten planning to spend on gold

Millennials are more likely than other generations to spend on gold this festive season

Infographic: Will Diwali 2021 boost real estate sales in India?

Diwali, the festival of light, is considered to be an auspicious period to buy property. According to YouGov India's latest survey, 35% of Urban ...

Are young cricket fans driving Disney+ Hotstar’s Buzz?

Ahead of the second edition of IPL 2021, YouGov BrandIndex data shows Disney+ Hotstar Buzz score has registered an increase, notably among cricket followers

Three in ten urban Indians have changed their primary bank in the past

Millennials are the most visible switchers as well as the most likely generation to shift to a digital bank in the future

Urban Indians’ festive spending intent has improved since last year

YouGov’s Diwali Spending Index shows a higher buying propensity than last year

Urban India’s perception of the government’s handling of the Coronavirus crisis has improved

A majority of respondents said the government’s management of the pandemic is likely to affect their voting choice in the future

Urban Indians think PV Sindhu, Mary Kom and PT Usha have made India proud at an international level

YouGov’s Independence Day survey reveals the names of athletes and sports personalities that urban Indians consider inspiring

Children’s influence on parent’s buying behaviour

YouGov’s latest infographic uncovers interesting insights on Indian parents’ who definitely agree with the statement, “I sometimes let my children influence what I buy”.

Delhi Crime Season 2 is the most awaited web series of 2021, YouGov survey

Among the shows released this year, Family Man Season 2 is the most popular with two in five calling it their favorite series

More than half of the pent-up demand for 2 wheelers likely to be recovered during festive season

Most intenders have postponed their plans due to the second wave of the pandemic and may now purchase during the festive season this year

Urban Indians likely to invest in cryptocurrency,but demand is lesser among those who never owned it

Bitcoin is the most popular type and WazirX the most preferred platform among people likely to invest in digital money this year

Amazon Pantry tops YouGov's Recommend Rankings 2021 in India

Travel and hospitality brands dominate the rankings, with six leading names featuring in the top 10 list

YouGov Recommend Rankings 2021 India

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...

Fantasy sports: men and women participated equally in fantasy games in the past month

YouGov’s Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 key global markets

Urban Indians have an appetite for travel but health & safety risks play the biggest barrier

YouGov’s new report throws light on the travel plans, considerations, and motivations of consumers from 25 markets globally

Urban Indians think Covid situation in India is improving but worry about their personal finances

Yougov’s Covid19 Consumer Monitor reveals changing consumer sentiment during the pandemic

Three in five urban Indians would watch more of women’s sport if it was more accessible on TV YouGov

YouGov’s new report gives an overview of women’s sport across 13 global markets

An inside look: India's early technology adopters

YouGov's latest infographic deep-dives into the profile of "people who are actively on the lookout to buy new technology devices and services."

More than a third of urban Indians would self-medicate if they showed Covid symptoms

More than half take homemade immunity boosters or follow home remedies as preventive measures against the virus

Staff vaccination & safe dining experience are top priorities to dine-in or order from a restaurant

Most urban Indians are unlikely to dine out till the pandemic is over or they are vaccinated

Urban Indians likely to adopt augmented reality technology for retail shopping

Among the different categories, consumers are most willing to try this solution for categories like clothing and technology

Concerns about personal health soar as India battles the second wave of Covid

YouGov’s Covid-19 public monitor shows changing public sentiment around the virus since last year

Most urban Indians wanting to buy a car have delayed their plans by four months or more

The auto industry might experience an uncertain demand as most people have altered their initial plans due to Covid

Opinion of government handling the Covid crisis has worsened since April 2020

YouGov’s Covid-19 Public Monitor shows public sentiment around the virus since last year

Google tops YouGov’s 2021 Technology Rankings in India

The technology giant has the most positive impression among urban Indian consumers The top ten list in India sees a dominance of the internet ...

YouGov Technology Rankings 2021 India

YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series. ...

Urban Indians trust the government more than others with their personal data

More than half have suffered a data breach of some kind, with payment app frauds being the most common ones

Profile of an Indian TV Lover

YouGov's latest infographic: "Profile Peeks: TV lovers” showcases the profile of people who watch television more than 30 hours a week and how they ...

Two-thirds of urban Indians plan to use online shopping and delivery services in the future

YouGov’s new report offers an overview of changing consumer attitudes and behaviours in 17 global markets Four out of five urban Indian consumers claim ...

An increasing number of urban Indians are ready to take the Covid-19 vaccination

YouGov data shows hesitancy around taking the jab is on the decline and more people are willing to take the vaccination now

Maruti Suzuki is the healthiest automotive brand in India

The Indian auto manufacturer enjoys the best brand health among urban Indians The top 10 list sees a dominance of Japanese auto brands and ...

YouGov Automotive Rankings 2021 India

In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...

A majority feels ASCI's new rules for influencers will positively impact social media interactions

Most people claim their engagement with an influencer’s post is likely to increase due to this development but few think it may decrease

Two-thirds of urban Indian women claim to use digital payment modes regularly

Data shows that a large majority of women are currently using digital payments and many more are likely to go cashless in future

More than six in ten urban Indians do not mind watching ads in exchange for free content

New YouGov report illuminates the media consumption landscape across 17 markets Across the globe, a plurality of consumers support the idea of watching ads ...

Saving money and protecting their families are the top financial priorities of urban Indians in 2021

YouGov’s new report offers an overview of financial attitudes and habits in 17 global markets Indian financial priorities are focussed on home and family ...

International Media Consumption Report 2021: Is there a new normal?

The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...

On the money: YouGov’s Global Banking & Finance Report 2021

COVID-19 has had a dramatic impact on the international financial services industry – causing disruption to global economies, supply chains, work forces, and consumers.

YouGov launches Global Fan Profiles – the most complete data in esports

New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...

International Study: How did Coronavirus impact people’s romantic relationships?

YouGov’s survey across 17 countries shows how the COVID-19 pandemic has affected romantic relationships across the globe

From tax exemptions to job creation & agricultural boost, here’s what Indians expect from Budget2021

YouGov’s latest survey explores people’s expectations from the 2021 Union Budget

Indian Premier League (IPL) tops YouGov Sport’s Global Buzz 2021 Rankings in India

Despite postponement due to Covid-19, IPL became the buzziest sports event of 2020 Three indigenous sporting events make their way into the top five ...

Majority of urban Indians willing to take Covid-19 vaccine but many will wait before taking the jab

Although a majority are keen to get vaccinated, concern about the safety and efficacy of the vaccine is common among residents

Zomato & Swiggy lead food delivery race in India, yet many prefer ordering through QSR mobile apps

A majority of urban Indians have downloaded their favourite QSR’s app, and many claim their order frequency has increased since then

Half of urban Indians are planning a domestic holiday over the next 12 months

Data from Global Travel Profiles tracks consumer sentiment and attitudes every day across the largest travel and tourism markets

One in two urban Indians are early adopters of technology, predominantly young and affluent

New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide Technophiles in India skew towards the 18-34 years demographic ...

First in line: Early technology adopters around the globe

YouGov’s new white paper, First in Line: Early Technology Adopters Across the Globe, covers 24 markets globally and examines the demographics, behaviours, and preferences ...

Nearly two-thirds of urban Indians favour the government’s decision to regulate digital content

Millennials are most likely to support as well as say their consumption of digital content is likely to increase due to this move

Google tops YouGov’s 2020 Best Brand Rankings in India yet again

The search engine giant enjoys the best brand health among urban Indian for the second consecutive year Amazon and Swiggy make notable improvements to ...

Most urban Indian women feel unsafe while walking alone at night

More than half females have had an unsafe experience in the past, yet only some have taken action against it

With 71% urban Indians playing online games, India ranks in the top 10 gaming countries in the world

YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets

Gaming and Esports: The Next Generation

With the release of new consoles and major titles launching across several different platforms, 2020 was always set to be an important year in ...

Urban Indians look forward to an electronic Diwali this year

Along with popular gadgets, home automation products and smart appliances may have their moment this festive season

During Covid, people still thinking about vacation. India’s preferred holiday destinations revealed

New data released today by YouGov reveals the destinations which holiday-makers in India are next planning to visit.

Digital banking thrives amidst Covid, likely to grow post the crisis

The growing emphasis on social distancing made online banking preferred medium for accessing most of the banking services

Vacation Dream: Where the world wants to go on its holidays

With travel restrictions easing in parts of the world, the travel and tourism industry has been keen to kick-start the recovery. Our new whitepaper, ...

The Obamas are the world’s most admired man and woman: YouGov Survey

Narendra Modi continues being India’s most admired man while Kiran Bedi becomes India’s new most admired woman

Chennai Super Kings faces a double whammy yet almost half of urban Indians think it will win the IPL

Interest in the series hasn’t changed due to the pandemic, and more than half claim their time spent watching movies, online content and other ...

Indians more likely to choose Goa over Maldives or Switzerland for their next vacation

YouGov DestinationIndex data shows domestic destinations currently dominate the list of top ten travel hotspots for Indians

More than half of urban online Indians shopped from Amazon and Flipkart’s recent sales

New YouGov survey, combined with BrandIndex daily data shows intent to purchase online is steadily improving since May, but shopping for essentials continues to ...

A large proportion of urban Indians likely to switch to homegrown apps after TikTok’s departure

Although Instagram Reels emerges as the most popular video-sharing app, many people have tried homegrown counterparts and are likely to continue using them

Who is a Credit Card Super User?

Who is a Credit card super user? They are an important segment of users who own two or more active credit cards. This white ...

Nepotism didn't affect film choices of one-third Indians till now, likely to do so in future

In general, a higher number of people claimed to watch a film for its story than its actors or director

Optimism about personal finance is low among urban Indians

Although economic activity gradually picks up in the country, many residents are worried about the future of their jobs and finances

A third of urban Indians are likely to dine in at a fast food restaurant in the near future

A new YouGov survey reveals consumers’ intent to purchase from fast-food restaurants and lists measures that would boost their confidence in dining out

Urban Indians rely on news channels for Covid19 updates but not all consider them credible

Even though news channels are widely consumed, other news sources are more trusted when it comes to accuracy of information

Urban Indians consider ‘Country of Origin’ important but quality and price drive purchases

Indian origin products most likely to have a positive influence on people’s purchase intent while Bangladeshi goods are least likely to do so

Byju’s is the most used e-learning app during the lockdown

Concerned about their child’s education, most families have adapted to virtual learning and have subscribed to education apps to support learning during the pandemic

YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights

YouGov Collaborate, the new online survey platform powered by YouGov’s award winning online panel and research expertise.

Education and IT Professionals are the happiest with their company’s behaviour during Covid-19

Although most Indian employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others

Indians fear levels are increasing as India re-opens

From fear of the coronavirus disease to losing their jobs, YouGov’s global COVID-19 tracker shows that Indians are getting increasingly anxious about both health ...

Almost half of the urban Indian consumers see online shopping as a norm

Although there are signs of increased online shopping after the lockdown, this shift is significant only in specific categories

Only 1 in 3 Indians think the Covid relief economic package will make India self-reliant

Although urban Indians widely support the Covid relief package, only a third believe it will help actualise the idea of a self-reliant India

More than half of urban Indians think the Covid-19 situation in their country is getting worse

Global data from YouGov shows confidence in national recovery is higher in countries like China, Vietnam and Taiwan, while least in Mexico, Philippines and ...

Music streaming platforms are the most used apps by urban Indians amidst the lockdown

YouGov’s latest findings reveal the apps that urban Indians are engaging with while staying at home

Indians expect the Coronavirus crisis to end sooner locally than globally

Nearly half believe the situation will resolve in India in the next three months, but some think it may take longer

YouGov & Imperial College London’s latest study shows how Indians are practicing social distancing

YouGov partners with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on public behavior in response to ...

With fear levels stabilizing,notable changes in behavior witnessed globally- COVID-19 tracker

Latest round-up of YouGov’s coronavirus survey results

Indians consider banks,home repairs & pet services more essential than sin goods amidst the lockdown

YouGov’s latest survey reveals what according to Indians counts as ‘essential’ among the non- essential businesses

Change in fear levels in Indians- International COVID-19 tracker

Latest round-up of YouGov’s coronavirus survey results

Indian consumers respond positively to Zomato & Swiggy’s proactive measures in response to COVID-19

The measures taken by these brands in response to the Coronavirus seem to be enhancing their Buzz and Impression scores among customers

Paytm and Big Basket are the most used apps for ordering essentials during the COVID-19 lockdown

Although people have engaged with delivery apps during this period, only half are satisfied with the online ordering experience

YouGov’s international COVID-19 tracker reveals changing global attitudes towards the Coronavirus

Latest round-up of YouGov’s coronavirus survey results

YouGov/Imperial College study examines how well public in 13 countries are responding to COVID-19

Study looks at self-isolating behaviour and other actions people across the globe are taking to protect themselves and others

COVID-19: How YouGov’s partnership with Imperial College London is helping to combat the pandemic

YouGov has partnered with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on people’s behaviours in response ...

Urban Indians favour a lockdown extension but many worry about availability of essential items

Although fear about contracting the virus has stabilised over time due to staying indoors, many people have concerns relating the pandemic

80% Indians want the government to expand the Coronavirus testing capacity

While most people applaud the government’s actions in areas concerning the pandemic, many think it needs to ramp up its efforts around COVID-19 testing

YouGov’s data on COVID-19

Yougov COVID tracker

95% urban Indians support a lockdown to contain the spread of the Coronavirus

A vast majority of urban Indians are confident of the Government’s ability to handle the crisis

International COVID-19 tracker- With lockdowns, large shifts visible in people’s attitudes worldwide

YouGov looks at attitudes and behaviour across 26 markets

Majority of urban Indian working professionals claim the Coronavirus has impacted their business

Although cancelled or delayed business trips emerged as the most visible initial impact of the virus, declining sales is expected to be the greatest ...

Nearly three-quarters of Indians want the Government to cancel large sporting events to contain the

Nearly three-quarters of Indians want the Government to cancel large sporting events to contain the Coronavirus

International COVID-19 tracker: how public opinion is responding around the world

YouGov looks at attitudes and behaviour across 25 markets

Older adults in India are least fearful of contracting the Coronavirus

Despite being most likely to be at the receiving end of the pandemic, more than half of the Baby Boomers are confident they won’t ...

COVID-19 Consumer Monitor

As COVID-19 continues to spread across the planet, the virus is affecting nearly every aspect of life. Brands need to continuously check their facts and ...

Three in ten urban Indian women claim they cannot do without using the Internet beyond an hour

Despite the gender divide among internet users in India, women are as dependent as men on the internet for their diverse needs

YouGov’s survey reveals people are indeed moving online for content after the TRAI order was passed

Not only have people increased their digital content viewing time in the past year, but some have also unsubscribed their DTH connections and moved ...

More than half of Indians are excited to watch Ayushmann Khurrana’s same-sex love story

52% Indians are open to accept movies with their favourite actors playing homosexual characters

Three in ten Indians from tier-3 cities are open to the idea of premarital sex

YouGov’s latest survey explores urban Indians attitudes towards sex and relationships

A Government job is highly favoured by small town residents of India

Job security is the biggest reason for wanting to pursue a career in the public sector

Safety for women and better jobs are the biggest expectations from the budget second time in a row

Comparison to last year’s findings show these areas are still of high concern to people and need the government’s attention

Google tops the 2019 YouGov BrandIndex Buzz Rankings in India

Digital brands dominate the top 10 rankings while financial brands recorded the most improvement

The Road Ahead...

The automotive industry is rapidly evolving as new technologies become available and environmental concerns draw increasing attention. Despite Industry is going through a sluggish ...

‘Saving more’ continues to be the top financial goal of Indians in 2020

Both men and women are eager to strengthen their financial knowledge to meet this end

Around a third of Indians feel women safety should be the focus of 2020

Many think it is the area which showed no improvement in 2019

YouTube Music reigns supreme as the most frequently used music app in India

Access to the latest soundtracks and ability to share music are the top reasons for using it

A majority of Indians think theirs is a tea-drinking nation

Although all generations believe this, many young adults feel coffee is gaining ground in India

Google tops the 2019 YouGov Brand Advocacy Rankings in India yet again

The Internet search giant is the most recommended brand by Indian consumers

A majority of residents say air pollution will be a key influencer in the 2020 Delhi State Election

Overall, environment is a big concern for Delhi residents and is going to affect their voting intent

A majority of Indian millennials think they had a better childhood than their successors

Research into their preferences shows that they’re nostalgic about the 90s content and want to bring it back in today’s time

More than half of Indians think online streaming platforms require content censorship

People are equally divided on the impact of content regulation on the viewership of these platforms

Women are spending as much time as men on playing real money games online

Not only they spending time, but around half are also investing small amounts of money in these games

Swiggy tops the 2019 YouGov NextGen Word of Mouth Rankings in India

The food delivery giant is the most positively talked about brand amongst young adults in the country

Most Indians would seek professional help for mental health issues but stigma still exists for many

Women are more likely than men to seek expert help while men tend to be more embarrassed to address their mental health issues

iPhone, OnePlus or Samsung: Who will win the smartphone race this festive season?

YouGov BrandIndex shows that all three brands have a strong chance of wooing consumers this festive season

Only 17% of Indians consider having insurance as a top financial priority

Over half of Indians say that determining what insurance policies they need is confusing

International poll: How do people across the world view climate change?

New YouGov study of 30,000 people in 28 countries and regions uncovers noticeable differences in attitudes towards climate change between East and West.

How much did the recent controversies affect brand ‘Zomato’?

YouGov’s data shows that the food giant’s brand perception has taken a hit in accordance with the recent mounting controversies

43% of people in India are planning to spend more this Diwali season

Men and millennials are more excited to splurge during this time than their counterparts 89% look forward to sales & discounts during the festive ...

Google tops the YouGov annual brand health rankings in India

The rankings reveal the most positively perceived brands in India

Jio, MakeMytrip and Paytm are the most trusted online brands, along with Amazon

People of India trust local brands in most of the online business categories, however, global brands score higher in some commercial areas

More than 8 in 10 Indians are open to buying sustainable fashion items

Although the majority is interested in buying them, a good design range is what would drive them to make a purchase

What if you could monitor your brand like the stock market?

Great brands track what their customers are saying about their products and redesign their strategies based on this information. In every sector, micro and ...

More than half of mutual fund investors in India are thinking of increasing their investments

Although mutual fund penetration still has room to grow, people who’ve been investing for more than 2 years are looking to add to their ...

Bill Gates and Michelle Obama are the world’s most admired people

Narendra Modi is the most admired man in India and sixth most admired in the world

Booking.com scores high recall in the ICC Cricket World Cup 2019

The brand’s latest association with ICC has lifted its Ad awareness and strengthened its buzz

The Power of Daily Brand Tracking

Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been ...

Majority of Indians watch foreign and regional content with subtitles

South India has the highest preference for subtitles while North and East India are more likely than South to favour dubbing

North India is using iPhone, while OnePlus dominates the West

Delhi has the biggest concentration of iPhone users while Maharashtra is the hub of OnePlus customers

Over 30% LGBTQ+ members are finding love through dating apps

Although there is an interest to find love, being able to love the person of their choice is still a challenge for many

Majority of Indians think their smart device is spying on them

Research into how people feel about technology reveals that many also have concerns about data privacy and cyber terrorism

People of India want the Finance Minister to focus on affordable home loans and subsidised education

YouGov survey reveals what Indians want the government to focus on in the upcoming Union budget

Citizens of India demand more jobs, zero corruption and an improved economy from the Modi Government

North India prioritises better education as well while South India demands more safety and security, especially for women

The social voice of brands

How do Indian consumers feel about brands expressing opinions on social issues? Brands are increasingly expressing opinions on social and political issues, supporting causes, ...

Taj is the buzziest hotel in India

The iconic hospitality brand has created the most positive buzz among luxury hotels in the country

Are Indians getting a whiff of fresh air?

Perceptions around the quality of air in India have improved in the last six months

India or Australia: Who will reclaim the World Cup in 2019?

In a survey of six countries who would be competing for the ICC Cricket World Cup 2019, India, Australia and England stand the greatest ...

Are ‘Digi-moms’ the new targets for tech companies?

Mothers in India are becoming adopters of technology, with young moms emerging as the more tech-savvy mothers

Dream 11 and Vivo are the most recalled brands in IPL 2019

While Vivo has high recall throughout, Swiggy has considerably improved its recall in the five weeks of IPL

Why is Oyo Rooms an investment magnet?

While Oyo is on a fast track of expansion, we looked deeper into its performance over the past two years to see what makes ...

Will Jon Snow win the Game of Thrones?

Fans across countries are rooting for the White Wolf

Indians are twice more likely to exercise than diet to stay healthy

While 1 in 2 currently exercise to stay healthy, 1 in 10 intend on starting soon

ICICI Bank and SBI Life Insurance ads manage to break out of the clutter

These brands have registered the greatest improvement in their Ad Awareness scores in March

Will the TRAI order change the broadcast game?

Although 57% consumers look at the new tariff order favorably, only 1 in 5 think this will increase their TV viewing time

Soaring high on public support, will Chennai Super Kings be the champions yet again?

CSK scores high on public support and Vivo emerges as the most recalled brand associated with IPL

Italian food is world’s most popular, Indian cuisine ranks ninth

In a survey of 24 countries, pizza and pasta take the top spot, closely followed by Chinese and Japanese cuisine Indian cuisine is the ...

Beauty with Brands! What brands do beauty conscious women seek?

On the occasion of International Women’s Day, YouGov explores the meaning of beauty as described by Indian women and reveals the brands that appeal ...

Despite slowdown in the auto market, 2 in 5 people are looking to buy a car

Hyundai is the top car brand being considered by future buyers

72% people celebrating Valentine’s Day are happy turning to dating apps for love

A higher number of men stated this and 30% of them are already using Tinder to meet people

Jobs and women safety are the biggest expectations from the upcoming budget

As PM Narendra Modi’s government prepares to present its last budget before the 2019 general election, YouGov’s latest survey explores people’s expectations from the ...

The Age of Digital Natives

Millennials have taken the center stage across the consumer markets globally. Accounting for nearly one third of the Indian population, this generation is driving ...

Google tops the 2018 YouGov BrandIndex Buzz Rankings in India

The annual rankings showcase the brands that have generated strong positive buzz in the past year

Despite ‘WhatsApp Addiction’, people most likely to fight fake news in 2019

A New YouGov survey explores what resolutions people are likely to make in 2019 with respect to their phones, WhatsApp and social media

Will Zomato’s recent delivery crisis drive away customers to Swiggy?

YouGov BrandIndex shows that ever since the incident took place on December 10, there has been a sharp decline in the overall brand health ...

Brands! Take a stand! But do so with caution

The modern day consumer cares about a brand’s products often as much as they care about what a brand stands for, what the brand ...

Is air pollution clouding our physical and mental well-being?

Irritation in eyes/nose, breathlessness and skin allergies have emerged as the most visible effects of air pollution

Amitabh Bachchan and Deepika Padukone are the most influential personalities of India

YouGov Influencer Index 2018 reveals consumer perceptions of leading Bollywood celebrities and sports personalities in India

Google has the strongest brand advocacy in India

YouGov BrandIndex 2018 Brand Advocacy Rankings reveal the most recommended brands by consumers in India

The OnePlus wave among urban youth in India

Men in India eager to share their #MeToo story

YouGov India survey reveals Indian men and women’s view on the ongoing #MeToo movement

Is OYO listening to its female customers?

YouGov BrandIndex shows OYO Rooms hits low satisfaction among customers, especially women

Going local is the need of the hour

YouGov India World Food Day survey reveals local brands dominate Indians’ food preferences

Condom is the most used form of contraception by urban youth

A new YouGov India survey reveals Indians’ awareness about contraception and safe sex

India is ready for IKEA

Around 75% of Indians indicated they are ready for DIY furniture stores and over half are willing to switch from full service showrooms to ...

MakeMyTrip’s ad campaign strikes a chord with audiences and enhances the brand’s value

The ad campaign significantly improved the brand’s ad awareness and purchase consideration, leading to an overall positive brand health

Ogilvy comes to ICICI Bank’s rescue with its witty ad campaign

YouGov BrandIndex shows ICICI Bank experienced strong improvement in Ad Awareness and Buzz in July

Urban Indians consider themselves patriotic and most are proud to be Indians

A new YouGov survey lists personalities that Indians perceive to be global Indians and reveals what patriotism means to them

State Bank of India, Tata Motors and Patanjali are India’s most patriotic brands

YouGov survey reveals Indians perceive SBI as the most patriotic brand in India, followed by Tata Motors, Patanjali and Reliance

Indian travellers aspire for European Holiday

YouGov Omnibus survey reveals how Indians prefer to travel. Read more in this Indian travellers Infographic.

Indians are avid travellers and they love Europe

A new YouGov study reveals around a third of Indians take a vacation every year

Close to half of Indian men feel creating awareness among men will reduce crime against women

A new YouGov study finds out the perception of women safety in India

The movie viewing experience of an average Indian cinemagoer

A new YouGov survey conducted among over 1,000 respondents in India, shows that every 1 in 6 cinemagoers watches a film every week.

India’s youth are less reliant on their smartphone than older generations

Fresh research into smartphone usage in India has shown that 67% of the country’s urban adult online population couldn’t live without their smartphone, the ...

YouGov opens new office in Mumbai

YouGov is delighted to announce the further expansion of our digital market research network in India. This week we launched a new office in ...

20-country study finds personality is more important than good looks in a romantic partner

A new international YouGov study into the characteristics people most prefer in a romantic partner has found that personality is most likely to be ...

Eight in 10 Indian women have faced "mansplaining"

New YouGov Omnibus research shows that 80% of women in India have experienced "mansplaining", with one in four (24%) saying that they have experienced ...

Facebook and Apple are most viral brands among Middle East millennials

Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...

Infographic: New Pulse of India study shows overriding optimism for the future of India

In the run up to their nation’s Independence Day, the citizens of India have revealed overriding optimism for the future of their country. According ...

Google tops YouGov’s inaugural global brand health rankings

Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ranks the highest ...

48% of Indians agree GST will accelerate Indian GDP growth

48% of Indians agree with policy makers who claim the Goods and Services Tax (GST) will make their country’s economy more efficient and accelerate ...

ICC Champions Trophy 2017 – Who will make it to the finals?

The semi-finals of the ICC Champions Trophy 2017 are due to kick off on Wednesday. With the top four so heavily stacked with teams ...

How much do people trust banks globally?

Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the ...

Emirates is the top brand among Women in the UAE

YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is ...

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily ...

International survey: globalisation is still seen as a force for good in the world

Of 19 countries surveyed worldwide, in 18 more people see globalisation as a force for good rather than bad in the world Globalisation has ...

71% of UAE residents take advice from social media influencers before buying products

The growing power of social media influencers and bloggers has been revealed by new research from Dubai-based PR agency BPG Cohn & Wolfe and ...

Angelina Jolie and Bill Gates reign supreme as world's most admired 2016

Angelina Jolie and Bill Gates are the most admired man and woman in the world once again according to the latest YouGov World’s Most ...

The future's looking virtual for travel booking in MENASA

51% find virtual reality the most appealing technological travel booking concept YouGov was delighted to unveil the results of our latest Travel Booking Trends ...

Multi-country study finds body image improves with age

The majority of adults are happy with their weight and body image, and body confidence tends to mature with age, according to a new ...

MENA, India and Pakistan obsessed with looking young

As cosmetic surgeries and anti-aging products become more accessible to the mass public and the obsession with aesthetic beauty increases, we surveyed residents about ...

World's Most Admired 2015: Angelina Jolie and Bill Gates

Humanitarians are more globally admired than top world leaders like Barack Obama and Queen Elizabeth II, according to a new global YouGov poll of ...

YouGov Grows Management Team in MENA

YouGov is delighted to announce the appointment of Kailash Nagdev as Managing Director of our research services based in Dubai. Kailash joins from Falcon ...

10 Best Practice Tips on How to Conduct Market Research in MENA

When using market research to inform strategies and key business decision making – one of the most fundamental drivers of quality and actionable insights ...

Women Want a Career and Family, but Motherhood Comes First

In honor of International Women’s Day, global research agency, YouGov, ran a multi-country Omnibus study asking women what they think about their work, personal ...

Indians more interested than British in Royal Baby

In America, India and Great Britain a third to 60% of the female population are interested in the birth of the Royal baby The ...

YouFast: YouGov Takes a Look at Fasting in the Middle East

Every year, Muslims the world over anticipate the arrival of the Holy Month of Ramadan. We surveyed 1,520 online Muslim respondents who live in ...

Valentine's Day The Indian Way

58% of online respondents in India plan to celebrate Valentine’s Day this year 28% of female respondents prefer jewelry as a Valentine’s gift, while ...

Will Delhi’s Coldest Night Dawn an Indian Spring?

Tear gas, water cannons and dozens of police were unable to break apart the thousands of Indian protesters who took to the streets of ...