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International COVID-19 tracker- With lockdowns, large shifts visible in people’s attitudes worldwide

YouGov looks at attitudes and behaviour across 26 markets

Majority of urban Indian working professionals claim the Coronavirus has impacted their business

Although cancelled or delayed business trips emerged as the most visible initial impact of the virus, declining sales is expected to be the greatest ...

Nearly three-quarters of Indians want the Government to cancel large sporting events to contain the

Nearly three-quarters of Indians want the Government to cancel large sporting events to contain the Coronavirus

International COVID-19 tracker: how public opinion is responding around the world

YouGov looks at attitudes and behaviour across 25 markets

Older adults in India are least fearful of contracting the Coronavirus

Despite being most likely to be at the receiving end of the pandemic, more than half of the Baby Boomers are confident they won’t ...

COVID-19 Consumer Monitor

As COVID-19 continues to spread across the planet, the virus is affecting nearly every aspect of life. Brands need to continuously check their facts and ...

Three in ten urban Indian women claim they cannot do without using the Internet beyond an hour

Despite the gender divide among internet users in India, women are as dependent as men on the internet for their diverse needs

YouGov’s survey reveals people are indeed moving online for content after the TRAI order was passed

Not only have people increased their digital content viewing time in the past year, but some have also unsubscribed their DTH connections and moved ...

More than half of Indians are excited to watch Ayushmann Khurrana’s same-sex love story

52% Indians are open to accept movies with their favourite actors playing homosexual characters

Three in ten Indians from tier-3 cities are open to the idea of premarital sex

YouGov’s latest survey explores urban Indians attitudes towards sex and relationships

A Government job is highly favoured by small town residents of India

Job security is the biggest reason for wanting to pursue a career in the public sector

Safety for women and better jobs are the biggest expectations from the budget second time in a row

Comparison to last year’s findings show these areas are still of high concern to people and need the government’s attention

Google tops the 2019 YouGov BrandIndex Buzz Rankings in India

Digital brands dominate the top 10 rankings while financial brands recorded the most improvement

The Road Ahead...

The automotive industry is rapidly evolving as new technologies become available and environmental concerns draw increasing attention. Despite Industry is going through a sluggish ...

‘Saving more’ continues to be the top financial goal of Indians in 2020

Both men and women are eager to strengthen their financial knowledge to meet this end

Around a third of Indians feel women safety should be the focus of 2020

Many think it is the area which showed no improvement in 2019

YouTube Music reigns supreme as the most frequently used music app in India

Access to the latest soundtracks and ability to share music are the top reasons for using it

A majority of Indians think theirs is a tea-drinking nation

Although all generations believe this, many young adults feel coffee is gaining ground in India

Google tops the 2019 YouGov Brand Advocacy Rankings in India yet again

The Internet search giant is the most recommended brand by Indian consumers

A majority of residents say air pollution will be a key influencer in the 2020 Delhi State Election

Overall, environment is a big concern for Delhi residents and is going to affect their voting intent

A majority of Indian millennials think they had a better childhood than their successors

Research into their preferences shows that they’re nostalgic about the 90s content and want to bring it back in today’s time

More than half of Indians think online streaming platforms require content censorship

People are equally divided on the impact of content regulation on the viewership of these platforms

Women are spending as much time as men on playing real money games online

Not only they spending time, but around half are also investing small amounts of money in these games

Swiggy tops the 2019 YouGov NextGen Word of Mouth Rankings in India

The food delivery giant is the most positively talked about brand amongst young adults in the country

Most Indians would seek professional help for mental health issues but stigma still exists for many

Women are more likely than men to seek expert help while men tend to be more embarrassed to address their mental health issues

iPhone, OnePlus or Samsung: Who will win the smartphone race this festive season?

YouGov BrandIndex shows that all three brands have a strong chance of wooing consumers this festive season

Only 17% of Indians consider having insurance as a top financial priority

Over half of Indians say that determining what insurance policies they need is confusing

International poll: How do people across the world view climate change?

New YouGov study of 30,000 people in 28 countries and regions uncovers noticeable differences in attitudes towards climate change between East and West.

How much did the recent controversies affect brand ‘Zomato’?

YouGov’s data shows that the food giant’s brand perception has taken a hit in accordance with the recent mounting controversies

43% of people in India are planning to spend more this Diwali season

Men and millennials are more excited to splurge during this time than their counterparts 89% look forward to sales & discounts during the festive ...

Google tops the YouGov annual brand health rankings in India

The rankings reveal the most positively perceived brands in India

Jio, MakeMytrip and Paytm are the most trusted online brands, along with Amazon

People of India trust local brands in most of the online business categories, however, global brands score higher in some commercial areas

More than 8 in 10 Indians are open to buying sustainable fashion items

Although the majority is interested in buying them, a good design range is what would drive them to make a purchase

What if you could monitor your brand like the stock market?

Great brands track what their customers are saying about their products and redesign their strategies based on this information. In every sector, micro and ...

More than half of mutual fund investors in India are thinking of increasing their investments

Although mutual fund penetration still has room to grow, people who’ve been investing for more than 2 years are looking to add to their ...

Bill Gates and Michelle Obama are the world’s most admired people

Narendra Modi is the most admired man in India and sixth most admired in the world

Booking.com scores high recall in the ICC Cricket World Cup 2019

The brand’s latest association with ICC has lifted its Ad awareness and strengthened its buzz

The Power of Daily Brand Tracking

Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been ...

Majority of Indians watch foreign and regional content with subtitles

South India has the highest preference for subtitles while North and East India are more likely than South to favour dubbing

North India is using iPhone, while OnePlus dominates the West

Delhi has the biggest concentration of iPhone users while Maharashtra is the hub of OnePlus customers

Over 30% LGBTQ+ members are finding love through dating apps

Although there is an interest to find love, being able to love the person of their choice is still a challenge for many

Majority of Indians think their smart device is spying on them

Research into how people feel about technology reveals that many also have concerns about data privacy and cyber terrorism

People of India want the Finance Minister to focus on affordable home loans and subsidised education

YouGov survey reveals what Indians want the government to focus on in the upcoming Union budget

Citizens of India demand more jobs, zero corruption and an improved economy from the Modi Government

North India prioritises better education as well while South India demands more safety and security, especially for women

The social voice of brands

How do Indian consumers feel about brands expressing opinions on social issues? Brands are increasingly expressing opinions on social and political issues, supporting causes, ...

Taj is the buzziest hotel in India

The iconic hospitality brand has created the most positive buzz among luxury hotels in the country

Are Indians getting a whiff of fresh air?

Perceptions around the quality of air in India have improved in the last six months

India or Australia: Who will reclaim the World Cup in 2019?

In a survey of six countries who would be competing for the ICC Cricket World Cup 2019, India, Australia and England stand the greatest ...

Are ‘Digi-moms’ the new targets for tech companies?

Mothers in India are becoming adopters of technology, with young moms emerging as the more tech-savvy mothers

Dream 11 and Vivo are the most recalled brands in IPL 2019

While Vivo has high recall throughout, Swiggy has considerably improved its recall in the five weeks of IPL

Why is Oyo Rooms an investment magnet?

While Oyo is on a fast track of expansion, we looked deeper into its performance over the past two years to see what makes ...

Will Jon Snow win the Game of Thrones?

Fans across countries are rooting for the White Wolf

Indians are twice more likely to exercise than diet to stay healthy

While 1 in 2 currently exercise to stay healthy, 1 in 10 intend on starting soon

ICICI Bank and SBI Life Insurance ads manage to break out of the clutter

These brands have registered the greatest improvement in their Ad Awareness scores in March

Will the TRAI order change the broadcast game?

Although 57% consumers look at the new tariff order favorably, only 1 in 5 think this will increase their TV viewing time

Soaring high on public support, will Chennai Super Kings be the champions yet again?

CSK scores high on public support and Vivo emerges as the most recalled brand associated with IPL

Italian food is world’s most popular, Indian cuisine ranks ninth

In a survey of 24 countries, pizza and pasta take the top spot, closely followed by Chinese and Japanese cuisine Indian cuisine is the ...

Beauty with Brands! What brands do beauty conscious women seek?

On the occasion of International Women’s Day, YouGov explores the meaning of beauty as described by Indian women and reveals the brands that appeal ...

Despite slowdown in the auto market, 2 in 5 people are looking to buy a car

Hyundai is the top car brand being considered by future buyers

72% people celebrating Valentine’s Day are happy turning to dating apps for love

A higher number of men stated this and 30% of them are already using Tinder to meet people

Jobs and women safety are the biggest expectations from the upcoming budget

As PM Narendra Modi’s government prepares to present its last budget before the 2019 general election, YouGov’s latest survey explores people’s expectations from the ...

The Age of Digital Natives

Millennials have taken the center stage across the consumer markets globally. Accounting for nearly one third of the Indian population, this generation is driving ...

Google tops the 2018 YouGov BrandIndex Buzz Rankings in India

The annual rankings showcase the brands that have generated strong positive buzz in the past year

Despite ‘WhatsApp Addiction’, people most likely to fight fake news in 2019

A New YouGov survey explores what resolutions people are likely to make in 2019 with respect to their phones, WhatsApp and social media

Will Zomato’s recent delivery crisis drive away customers to Swiggy?

YouGov BrandIndex shows that ever since the incident took place on December 10, there has been a sharp decline in the overall brand health ...

Brands! Take a stand! But do so with caution

The modern day consumer cares about a brand’s products often as much as they care about what a brand stands for, what the brand ...

Is air pollution clouding our physical and mental well-being?

Irritation in eyes/nose, breathlessness and skin allergies have emerged as the most visible effects of air pollution

Amitabh Bachchan and Deepika Padukone are the most influential personalities of India

YouGov Influencer Index 2018 reveals consumer perceptions of leading Bollywood celebrities and sports personalities in India

Google has the strongest brand advocacy in India

YouGov BrandIndex 2018 Brand Advocacy Rankings reveal the most recommended brands by consumers in India

The OnePlus wave among urban youth in India

Men in India eager to share their #MeToo story

YouGov India survey reveals Indian men and women’s view on the ongoing #MeToo movement

Is OYO listening to its female customers?

YouGov BrandIndex shows OYO Rooms hits low satisfaction among customers, especially women

Going local is the need of the hour

YouGov India World Food Day survey reveals local brands dominate Indians’ food preferences

Condom is the most used form of contraception by urban youth

A new YouGov India survey reveals Indians’ awareness about contraception and safe sex

India is ready for IKEA

Around 75% of Indians indicated they are ready for DIY furniture stores and over half are willing to switch from full service showrooms to ...

MakeMyTrip’s ad campaign strikes a chord with audiences and enhances the brand’s value

The ad campaign significantly improved the brand’s ad awareness and purchase consideration, leading to an overall positive brand health

Ogilvy comes to ICICI Bank’s rescue with its witty ad campaign

YouGov BrandIndex shows ICICI Bank experienced strong improvement in Ad Awareness and Buzz in July

Sundar Pichai is a true Global Indian

YouGov India survey reveals Indians perceive Sundar Pichai as a true Global Indian, followed by Priyanka Chopra and Amartya Sen

State Bank of India, Tata Motors and Patanjali are India’s most patriotic brands

YouGov survey reveals Indians perceive SBI as the most patriotic brand in India, followed by Tata Motors, Patanjali and Reliance

Indian travellers aspire for European Holiday

YouGov Omnibus survey reveals how Indians prefer to travel. Read more in this Indian travellers Infographic.

Indians are avid travellers and they love Europe

A new YouGov study reveals around a third of Indians take a vacation every year

Close to half of Indian men feel creating awareness among men will reduce crime against women

A new YouGov study finds out the perception of women safety in India

The movie viewing experience of an average Indian cinemagoer

A new YouGov survey conducted among over 1,000 respondents in India, shows that every 1 in 6 cinemagoers watches a film every week.

India’s youth are less reliant on their smartphone than older generations

Fresh research into smartphone usage in India has shown that 67% of the country’s urban adult online population couldn’t live without their smartphone, the ...

YouGov opens new office in Mumbai

YouGov is delighted to announce the further expansion of our digital market research network in India. This week we launched a new office in ...

20-country study finds personality is more important than good looks in a romantic partner

A new international YouGov study into the characteristics people most prefer in a romantic partner has found that personality is most likely to be ...

Eight in 10 Indian women have faced "mansplaining"

New YouGov Omnibus research shows that 80% of women in India have experienced "mansplaining", with one in four (24%) saying that they have experienced ...

Facebook and Apple are most viral brands among Middle East millennials

Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...

Infographic: New Pulse of India study shows overriding optimism for the future of India

In the run up to their nation’s Independence Day, the citizens of India have revealed overriding optimism for the future of their country. According ...

Google tops YouGov’s inaugural global brand health rankings

Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ranks the highest ...

48% of Indians agree GST will accelerate Indian GDP growth

48% of Indians agree with policy makers who claim the Goods and Services Tax (GST) will make their country’s economy more efficient and accelerate ...

ICC Champions Trophy 2017 – Who will make it to the finals?

The semi-finals of the ICC Champions Trophy 2017 are due to kick off on Wednesday. With the top four so heavily stacked with teams ...

How much do people trust banks globally?

Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the ...

Emirates is the top brand among Women in the UAE

YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is ...

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily ...

International survey: globalisation is still seen as a force for good in the world

Of 19 countries surveyed worldwide, in 18 more people see globalisation as a force for good rather than bad in the world Globalisation has ...

71% of UAE residents take advice from social media influencers before buying products

The growing power of social media influencers and bloggers has been revealed by new research from Dubai-based PR agency BPG Cohn & Wolfe and ...

Angelina Jolie and Bill Gates reign supreme as world's most admired 2016

Angelina Jolie and Bill Gates are the most admired man and woman in the world once again according to the latest YouGov World’s Most ...

The future's looking virtual for travel booking in MENASA

51% find virtual reality the most appealing technological travel booking concept YouGov was delighted to unveil the results of our latest Travel Booking Trends ...

Multi-country study finds body image improves with age

The majority of adults are happy with their weight and body image, and body confidence tends to mature with age, according to a new ...

MENA, India and Pakistan obsessed with looking young

As cosmetic surgeries and anti-aging products become more accessible to the mass public and the obsession with aesthetic beauty increases, we surveyed residents about ...

World's Most Admired 2015: Angelina Jolie and Bill Gates

Humanitarians are more globally admired than top world leaders like Barack Obama and Queen Elizabeth II, according to a new global YouGov poll of ...

YouGov Grows Management Team in MENA

YouGov is delighted to announce the appointment of Kailash Nagdev as Managing Director of our research services based in Dubai. Kailash joins from Falcon ...

10 Best Practice Tips on How to Conduct Market Research in MENA

When using market research to inform strategies and key business decision making – one of the most fundamental drivers of quality and actionable insights ...

Women Want a Career and Family, but Motherhood Comes First

In honor of International Women’s Day, global research agency, YouGov, ran a multi-country Omnibus study asking women what they think about their work, personal ...

Indians more interested than British in Royal Baby

In America, India and Great Britain a third to 60% of the female population are interested in the birth of the Royal baby The ...

YouFast: YouGov Takes a Look at Fasting in the Middle East

Every year, Muslims the world over anticipate the arrival of the Holy Month of Ramadan. We surveyed 1,520 online Muslim respondents who live in ...

Valentine's Day The Indian Way

58% of online respondents in India plan to celebrate Valentine’s Day this year 28% of female respondents prefer jewelry as a Valentine’s gift, while ...

Will Delhi’s Coldest Night Dawn an Indian Spring?

Tear gas, water cannons and dozens of police were unable to break apart the thousands of Indian protesters who took to the streets of ...

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