There are more than 200 million motorbikes globally, a vehicle that is becoming increasingly popular, whether for leisure or as an indispensable means of transport for work.
YouGov’s latest infographic ‘What is next for India’s financial services sector?’ reveals that 66% of urban Indians are interested in trading with cryptocurrency and ...
A majority believes Twitter will become the most powerful social medium under Musk’s leadership
Almost half want all brands to talk about environmental issues in their marketing & advertising
Although there is interest in e-pharmacies, tier-3 cities have less awareness or access to these platforms
YouGov's Automotive & Mobility Rankings 2022 reveal the top ten brands in terms of overall brand health according to urban Indians
YouGov's latest rankings provide insights to the top brands and improvers for automative and mobility in India
An increase in fuel prices and rise in the price of everyday commodities are cited as the top concerns
YouGov’s latest infographic ‘Future of Media Consumption in India’ provides a view on ever-evolving media consumption habits and media channel preferences.
Streaming free music online is the most popular way to listen to music among urban Indian women
YouGov has developed a framework designed to help marketers better understand the portion of the Urban India online population with investable assets and their ...
62% consumers between 25-34 years intend to increase consumption of streaming video and 58% expect to up music streaming consumption in the next 12 ...
YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive Buzz in 2021
YouTube topped YouGov's Best Buzz Rankings 2021 in India followed by Google and Amazon taking the second and third spot respectively.
Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.
A new international YouGov survey identifies 11 ‘food crimes’ committed against Italian cuisine by the rest of the world
YouGov’s 2022 Sports Buzz Rankings reveal the sports brands that generated the most NET positive buzz in the past year
YouGov’s latest survey shows sentiments of the public around income tax and reveals their expectations from the upcoming budget
Flipkart has claimed the top spot in the 2021 edition of YouGov’s Biggest Brand Movers in India.
As the government readies a bill on cryptocurrencies, YouGov’s latest data shows whether urban Indians support or oppose this move
While the Obamas continue to dominate the global list, Sonu Sood made a new entry, outperforming veteran film and sports personalities
According to YouGov’s data, 71% of urban Indians follow some kind of social media influencer, out of which 80% follow them on YouTube. Download ...
YouGov’s latest report reveals attitudes and beliefs towards AI across 17 global markets
YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to urban Indians
YouGov analysis reveals Google as the best-ranked brand amongst consumers in India.
YouGov BrandIndex data reveals impact of ICC Men’s T20 World Cup’s association on Ad Awareness of key sponsors
The rankings reveal the top ten brands best at converting aware consumers into considerers of brands
YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are ...
Ahead of his visit to Italy for the G20 Summit, YouGov shows PM Narendra Modi’s approval rating among urban Indians
Among both active and heavy gamers, India is the leading country with the highest penetration of gaming influencer fans
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top-ranked consumer brands within the sector. The Rankings are ...
YouGov’s Retail Rankings 2021 in India shows the brands that enjoy the best brand health among urban Indians
1 in 5 urban Indians is very likely to switch insurance providers in the next 12 months. 55% of this segment agrees to the ...
Ahead of World Mental Health Day this Sunday, a new international YouGov study highlights the impact that the coronavirus pandemic has had on people’s ...
More than a third of urban Indians are looking to invest in property, with home loans being the top financing solution
Gold and gold jewellery play an integral part in Indian tradition as gold is considered a symbol of luck and prosperity. Indians consider it ...
Globally, India is one of the top markets showing a net increase in intent to use a personal vehicle in the next 12 months
Data from YouGov Profiles examines the media consumption habits and preferences of Indian Makeup-Wearers: consumers in urban India who wear makeup.
Millennials are more likely than other generations to spend on gold this festive season
Diwali, the festival of light, is considered to be an auspicious period to buy property. According to YouGov India's latest survey, 35% of Urban ...
Ahead of the second edition of IPL 2021, YouGov BrandIndex data shows Disney+ Hotstar Buzz score has registered an increase, notably among cricket followers
Millennials are the most visible switchers as well as the most likely generation to shift to a digital bank in the future
YouGov’s Diwali Spending Index shows a higher buying propensity than last year
A majority of respondents said the government’s management of the pandemic is likely to affect their voting choice in the future
YouGov’s Independence Day survey reveals the names of athletes and sports personalities that urban Indians consider inspiring
YouGov’s latest infographic uncovers interesting insights on Indian parents’ who definitely agree with the statement, “I sometimes let my children influence what I buy”.
Among the shows released this year, Family Man Season 2 is the most popular with two in five calling it their favorite series
Most intenders have postponed their plans due to the second wave of the pandemic and may now purchase during the festive season this year
Bitcoin is the most popular type and WazirX the most preferred platform among people likely to invest in digital money this year
Travel and hospitality brands dominate the rankings, with six leading names featuring in the top 10 list
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
YouGov’s Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 key global markets
YouGov’s new report throws light on the travel plans, considerations, and motivations of consumers from 25 markets globally
Yougov’s Covid19 Consumer Monitor reveals changing consumer sentiment during the pandemic
YouGov’s new report gives an overview of women’s sport across 13 global markets
YouGov's latest infographic deep-dives into the profile of "people who are actively on the lookout to buy new technology devices and services."
More than half take homemade immunity boosters or follow home remedies as preventive measures against the virus
Most urban Indians are unlikely to dine out till the pandemic is over or they are vaccinated
Among the different categories, consumers are most willing to try this solution for categories like clothing and technology
YouGov’s Covid-19 public monitor shows changing public sentiment around the virus since last year
The auto industry might experience an uncertain demand as most people have altered their initial plans due to Covid
YouGov’s Covid-19 Public Monitor shows public sentiment around the virus since last year
The technology giant has the most positive impression among urban Indian consumers The top ten list in India sees a dominance of the internet ...
YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series. ...
More than half have suffered a data breach of some kind, with payment app frauds being the most common ones
YouGov's latest infographic: "Profile Peeks: TV lovers” showcases the profile of people who watch television more than 30 hours a week and how they ...
YouGov’s new report offers an overview of changing consumer attitudes and behaviours in 17 global markets Four out of five urban Indian consumers claim ...
YouGov data shows hesitancy around taking the jab is on the decline and more people are willing to take the vaccination now
The Indian auto manufacturer enjoys the best brand health among urban Indians The top 10 list sees a dominance of Japanese auto brands and ...
In what has been a very challenging time for many automotive brands amidst the global crisis and public uncertainty, we want to share some ...
Most people claim their engagement with an influencer’s post is likely to increase due to this development but few think it may decrease
Data shows that a large majority of women are currently using digital payments and many more are likely to go cashless in future
New YouGov report illuminates the media consumption landscape across 17 markets Across the globe, a plurality of consumers support the idea of watching ads ...
YouGov’s new report offers an overview of financial attitudes and habits in 17 global markets Indian financial priorities are focussed on home and family ...
The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more ...
COVID-19 has had a dramatic impact on the international financial services industry – causing disruption to global economies, supply chains, work forces, and consumers.
New tool drives better decisions in esports sponsorships and partnerships Data on title, event, and team affinity across key markets shows how esports fans ...
YouGov’s survey across 17 countries shows how the COVID-19 pandemic has affected romantic relationships across the globe
YouGov’s latest survey explores people’s expectations from the 2021 Union Budget
Despite postponement due to Covid-19, IPL became the buzziest sports event of 2020 Three indigenous sporting events make their way into the top five ...
Although a majority are keen to get vaccinated, concern about the safety and efficacy of the vaccine is common among residents
A majority of urban Indians have downloaded their favourite QSR’s app, and many claim their order frequency has increased since then
Data from Global Travel Profiles tracks consumer sentiment and attitudes every day across the largest travel and tourism markets
New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide Technophiles in India skew towards the 18-34 years demographic ...
YouGov’s new white paper, First in Line: Early Technology Adopters Across the Globe, covers 24 markets globally and examines the demographics, behaviours, and preferences ...
Millennials are most likely to support as well as say their consumption of digital content is likely to increase due to this move
The search engine giant enjoys the best brand health among urban Indian for the second consecutive year Amazon and Swiggy make notable improvements to ...
More than half females have had an unsafe experience in the past, yet only some have taken action against it
YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets
With the release of new consoles and major titles launching across several different platforms, 2020 was always set to be an important year in ...
Along with popular gadgets, home automation products and smart appliances may have their moment this festive season
New data released today by YouGov reveals the destinations which holiday-makers in India are next planning to visit.
The growing emphasis on social distancing made online banking preferred medium for accessing most of the banking services
With travel restrictions easing in parts of the world, the travel and tourism industry has been keen to kick-start the recovery. Our new whitepaper, ...
Narendra Modi continues being India’s most admired man while Kiran Bedi becomes India’s new most admired woman
Interest in the series hasn’t changed due to the pandemic, and more than half claim their time spent watching movies, online content and other ...
YouGov DestinationIndex data shows domestic destinations currently dominate the list of top ten travel hotspots for Indians
New YouGov survey, combined with BrandIndex daily data shows intent to purchase online is steadily improving since May, but shopping for essentials continues to ...
Although Instagram Reels emerges as the most popular video-sharing app, many people have tried homegrown counterparts and are likely to continue using them
Who is a Credit card super user? They are an important segment of users who own two or more active credit cards. This white ...
In general, a higher number of people claimed to watch a film for its story than its actors or director
Although economic activity gradually picks up in the country, many residents are worried about the future of their jobs and finances
A new YouGov survey reveals consumers’ intent to purchase from fast-food restaurants and lists measures that would boost their confidence in dining out
Even though news channels are widely consumed, other news sources are more trusted when it comes to accuracy of information
Indian origin products most likely to have a positive influence on people’s purchase intent while Bangladeshi goods are least likely to do so
Concerned about their child’s education, most families have adapted to virtual learning and have subscribed to education apps to support learning during the pandemic
YouGov Collaborate, the new online survey platform powered by YouGov’s award winning online panel and research expertise.
Although most Indian employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others
From fear of the coronavirus disease to losing their jobs, YouGov’s global COVID-19 tracker shows that Indians are getting increasingly anxious about both health ...
Although there are signs of increased online shopping after the lockdown, this shift is significant only in specific categories
Although urban Indians widely support the Covid relief package, only a third believe it will help actualise the idea of a self-reliant India
Global data from YouGov shows confidence in national recovery is higher in countries like China, Vietnam and Taiwan, while least in Mexico, Philippines and ...
YouGov’s latest findings reveal the apps that urban Indians are engaging with while staying at home
Nearly half believe the situation will resolve in India in the next three months, but some think it may take longer
YouGov partners with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on public behavior in response to ...
Latest round-up of YouGov’s coronavirus survey results
YouGov’s latest survey reveals what according to Indians counts as ‘essential’ among the non- essential businesses
Latest round-up of YouGov’s coronavirus survey results
The measures taken by these brands in response to the Coronavirus seem to be enhancing their Buzz and Impression scores among customers
Although people have engaged with delivery apps during this period, only half are satisfied with the online ordering experience
Latest round-up of YouGov’s coronavirus survey results
Study looks at self-isolating behaviour and other actions people across the globe are taking to protect themselves and others
YouGov has partnered with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on people’s behaviours in response ...
Although fear about contracting the virus has stabilised over time due to staying indoors, many people have concerns relating the pandemic
While most people applaud the government’s actions in areas concerning the pandemic, many think it needs to ramp up its efforts around COVID-19 testing
Yougov COVID tracker
A vast majority of urban Indians are confident of the Government’s ability to handle the crisis
YouGov looks at attitudes and behaviour across 26 markets
Although cancelled or delayed business trips emerged as the most visible initial impact of the virus, declining sales is expected to be the greatest ...
Nearly three-quarters of Indians want the Government to cancel large sporting events to contain the Coronavirus
YouGov looks at attitudes and behaviour across 25 markets
Despite being most likely to be at the receiving end of the pandemic, more than half of the Baby Boomers are confident they won’t ...
As COVID-19 continues to spread across the planet, the virus is affecting nearly every aspect of life. Brands need to continuously check their facts and ...
Despite the gender divide among internet users in India, women are as dependent as men on the internet for their diverse needs
Not only have people increased their digital content viewing time in the past year, but some have also unsubscribed their DTH connections and moved ...
52% Indians are open to accept movies with their favourite actors playing homosexual characters
YouGov’s latest survey explores urban Indians attitudes towards sex and relationships
Job security is the biggest reason for wanting to pursue a career in the public sector
Comparison to last year’s findings show these areas are still of high concern to people and need the government’s attention
Digital brands dominate the top 10 rankings while financial brands recorded the most improvement
The automotive industry is rapidly evolving as new technologies become available and environmental concerns draw increasing attention. Despite Industry is going through a sluggish ...
Both men and women are eager to strengthen their financial knowledge to meet this end
Many think it is the area which showed no improvement in 2019
Access to the latest soundtracks and ability to share music are the top reasons for using it
Although all generations believe this, many young adults feel coffee is gaining ground in India
The Internet search giant is the most recommended brand by Indian consumers
Overall, environment is a big concern for Delhi residents and is going to affect their voting intent
Research into their preferences shows that they’re nostalgic about the 90s content and want to bring it back in today’s time
People are equally divided on the impact of content regulation on the viewership of these platforms
Not only they spending time, but around half are also investing small amounts of money in these games
The food delivery giant is the most positively talked about brand amongst young adults in the country
Women are more likely than men to seek expert help while men tend to be more embarrassed to address their mental health issues
YouGov BrandIndex shows that all three brands have a strong chance of wooing consumers this festive season
Over half of Indians say that determining what insurance policies they need is confusing
New YouGov study of 30,000 people in 28 countries and regions uncovers noticeable differences in attitudes towards climate change between East and West.
YouGov’s data shows that the food giant’s brand perception has taken a hit in accordance with the recent mounting controversies
Men and millennials are more excited to splurge during this time than their counterparts 89% look forward to sales & discounts during the festive ...
The rankings reveal the most positively perceived brands in India
People of India trust local brands in most of the online business categories, however, global brands score higher in some commercial areas
Although the majority is interested in buying them, a good design range is what would drive them to make a purchase
Great brands track what their customers are saying about their products and redesign their strategies based on this information. In every sector, micro and ...
Although mutual fund penetration still has room to grow, people who’ve been investing for more than 2 years are looking to add to their ...
Narendra Modi is the most admired man in India and sixth most admired in the world
The brand’s latest association with ICC has lifted its Ad awareness and strengthened its buzz
Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been ...
South India has the highest preference for subtitles while North and East India are more likely than South to favour dubbing
Delhi has the biggest concentration of iPhone users while Maharashtra is the hub of OnePlus customers
Although there is an interest to find love, being able to love the person of their choice is still a challenge for many
Research into how people feel about technology reveals that many also have concerns about data privacy and cyber terrorism
YouGov survey reveals what Indians want the government to focus on in the upcoming Union budget
North India prioritises better education as well while South India demands more safety and security, especially for women
How do Indian consumers feel about brands expressing opinions on social issues? Brands are increasingly expressing opinions on social and political issues, supporting causes, ...
The iconic hospitality brand has created the most positive buzz among luxury hotels in the country
Perceptions around the quality of air in India have improved in the last six months
In a survey of six countries who would be competing for the ICC Cricket World Cup 2019, India, Australia and England stand the greatest ...
Mothers in India are becoming adopters of technology, with young moms emerging as the more tech-savvy mothers
While Vivo has high recall throughout, Swiggy has considerably improved its recall in the five weeks of IPL
While Oyo is on a fast track of expansion, we looked deeper into its performance over the past two years to see what makes ...
Fans across countries are rooting for the White Wolf
While 1 in 2 currently exercise to stay healthy, 1 in 10 intend on starting soon
These brands have registered the greatest improvement in their Ad Awareness scores in March
Although 57% consumers look at the new tariff order favorably, only 1 in 5 think this will increase their TV viewing time
CSK scores high on public support and Vivo emerges as the most recalled brand associated with IPL
In a survey of 24 countries, pizza and pasta take the top spot, closely followed by Chinese and Japanese cuisine Indian cuisine is the ...
On the occasion of International Women’s Day, YouGov explores the meaning of beauty as described by Indian women and reveals the brands that appeal ...
Hyundai is the top car brand being considered by future buyers
A higher number of men stated this and 30% of them are already using Tinder to meet people
As PM Narendra Modi’s government prepares to present its last budget before the 2019 general election, YouGov’s latest survey explores people’s expectations from the ...
Millennials have taken the center stage across the consumer markets globally. Accounting for nearly one third of the Indian population, this generation is driving ...
The annual rankings showcase the brands that have generated strong positive buzz in the past year
A New YouGov survey explores what resolutions people are likely to make in 2019 with respect to their phones, WhatsApp and social media
YouGov BrandIndex shows that ever since the incident took place on December 10, there has been a sharp decline in the overall brand health ...
The modern day consumer cares about a brand’s products often as much as they care about what a brand stands for, what the brand ...
Irritation in eyes/nose, breathlessness and skin allergies have emerged as the most visible effects of air pollution
YouGov Influencer Index 2018 reveals consumer perceptions of leading Bollywood celebrities and sports personalities in India
YouGov BrandIndex 2018 Brand Advocacy Rankings reveal the most recommended brands by consumers in India
The OnePlus wave among urban youth in India
YouGov India survey reveals Indian men and women’s view on the ongoing #MeToo movement
YouGov BrandIndex shows OYO Rooms hits low satisfaction among customers, especially women
YouGov India World Food Day survey reveals local brands dominate Indians’ food preferences
A new YouGov India survey reveals Indians’ awareness about contraception and safe sex
Around 75% of Indians indicated they are ready for DIY furniture stores and over half are willing to switch from full service showrooms to ...
The ad campaign significantly improved the brand’s ad awareness and purchase consideration, leading to an overall positive brand health
YouGov BrandIndex shows ICICI Bank experienced strong improvement in Ad Awareness and Buzz in July
A new YouGov survey lists personalities that Indians perceive to be global Indians and reveals what patriotism means to them
YouGov survey reveals Indians perceive SBI as the most patriotic brand in India, followed by Tata Motors, Patanjali and Reliance
YouGov Omnibus survey reveals how Indians prefer to travel. Read more in this Indian travellers Infographic.
A new YouGov study reveals around a third of Indians take a vacation every year
A new YouGov study finds out the perception of women safety in India
A new YouGov survey conducted among over 1,000 respondents in India, shows that every 1 in 6 cinemagoers watches a film every week.
Fresh research into smartphone usage in India has shown that 67% of the country’s urban adult online population couldn’t live without their smartphone, the ...
YouGov is delighted to announce the further expansion of our digital market research network in India. This week we launched a new office in ...
A new international YouGov study into the characteristics people most prefer in a romantic partner has found that personality is most likely to be ...
New YouGov Omnibus research shows that 80% of women in India have experienced "mansplaining", with one in four (24%) saying that they have experienced ...
Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...
In the run up to their nation’s Independence Day, the citizens of India have revealed overriding optimism for the future of their country. According ...
Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ranks the highest ...
48% of Indians agree with policy makers who claim the Goods and Services Tax (GST) will make their country’s economy more efficient and accelerate ...
The semi-finals of the ICC Champions Trophy 2017 are due to kick off on Wednesday. With the top four so heavily stacked with teams ...
Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the ...
YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is ...
The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily ...
Of 19 countries surveyed worldwide, in 18 more people see globalisation as a force for good rather than bad in the world Globalisation has ...
The growing power of social media influencers and bloggers has been revealed by new research from Dubai-based PR agency BPG Cohn & Wolfe and ...
Angelina Jolie and Bill Gates are the most admired man and woman in the world once again according to the latest YouGov World’s Most ...
51% find virtual reality the most appealing technological travel booking concept YouGov was delighted to unveil the results of our latest Travel Booking Trends ...
The majority of adults are happy with their weight and body image, and body confidence tends to mature with age, according to a new ...
As cosmetic surgeries and anti-aging products become more accessible to the mass public and the obsession with aesthetic beauty increases, we surveyed residents about ...
Humanitarians are more globally admired than top world leaders like Barack Obama and Queen Elizabeth II, according to a new global YouGov poll of ...
YouGov is delighted to announce the appointment of Kailash Nagdev as Managing Director of our research services based in Dubai. Kailash joins from Falcon ...
When using market research to inform strategies and key business decision making – one of the most fundamental drivers of quality and actionable insights ...
In honor of International Women’s Day, global research agency, YouGov, ran a multi-country Omnibus study asking women what they think about their work, personal ...
In America, India and Great Britain a third to 60% of the female population are interested in the birth of the Royal baby The ...
Every year, Muslims the world over anticipate the arrival of the Holy Month of Ramadan. We surveyed 1,520 online Muslim respondents who live in ...
58% of online respondents in India plan to celebrate Valentine’s Day this year 28% of female respondents prefer jewelry as a Valentine’s gift, while ...
Tear gas, water cannons and dozens of police were unable to break apart the thousands of Indian protesters who took to the streets of ...
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