Going local is the need of the hour
YouGov India World Food Day survey reveals local brands dominate Indians’ food preferences
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Condom is the most used form of contraception by urban youth
A new YouGov India survey reveals Indians’ awareness about contraception and safe sex
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India is ready for IKEA
Around 75% of Indians indicated they are ready for DIY furniture stores and over half are willing to switch from full service showrooms to ...
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MakeMyTrip’s ad campaign strikes a chord with audiences and enhances the brand’s value
The ad campaign significantly improved the brand’s ad awareness and purchase consideration, leading to an overall positive brand health
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Ogilvy comes to ICICI Bank’s rescue with its witty ad campaign
YouGov BrandIndex shows ICICI Bank experienced strong improvement in Ad Awareness and Buzz in July
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Sundar Pichai is a true Global Indian
YouGov India survey reveals Indians perceive Sundar Pichai as a true Global Indian, followed by Priyanka Chopra and Amartya Sen
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State Bank of India, Tata Motors and Patanjali are India’s most patriotic brands
YouGov survey reveals Indians perceive SBI as the most patriotic brand in India, followed by Tata Motors, Patanjali and Reliance
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Indian travellers aspire for European Holiday
YouGov Omnibus survey reveals how Indians prefer to travel. Read more in this Indian travellers Infographic.
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Indians are avid travellers and they love Europe
A new YouGov study reveals around a third of Indians take a vacation every year
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Close to half of Indian men feel creating awareness among men will reduce crime against women
A new YouGov study finds out the perception of women safety in India
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The movie viewing experience of an average Indian cinemagoer
A new YouGov survey conducted among over 1,000 respondents in India, shows that every 1 in 6 cinemagoers watches a film every week.
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India’s youth are less reliant on their smartphone than older generations
Fresh research into smartphone usage in India has shown that 67% of the country’s urban adult online population couldn’t live without their smartphone, the ...
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YouGov opens new office in Mumbai
YouGov is delighted to announce the further expansion of our digital market research network in India. This week we launched a new office in ...
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20-country study finds personality is more important than good looks in a romantic partner
A new international YouGov study into the characteristics people most prefer in a romantic partner has found that personality is most likely to be ...
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Eight in 10 Indian women have faced "mansplaining"
New YouGov Omnibus research shows that 80% of women in India have experienced "mansplaining", with one in four (24%) saying that they have experienced ...
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