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Dream 11 and Vivo are the most recalled brands in IPL 2019

While Vivo has high recall throughout, Swiggy has considerably improved its recall in the five weeks of IPL

Why is Oyo Rooms an investment magnet?

While Oyo is on a fast track of expansion, we looked deeper into its performance over the past two years to see what makes ...

Will Jon Snow win the Game of Thrones?

Fans across countries are rooting for the White Wolf

Indians are twice more likely to exercise than diet to stay healthy

While 1 in 2 currently exercise to stay healthy, 1 in 10 intend on starting soon

ICICI Bank and SBI Life Insurance ads manage to break out of the clutter

These brands have registered the greatest improvement in their Ad Awareness scores in March

Will the TRAI order change the broadcast game?

Although 57% consumers look at the new tariff order favorably, only 1 in 5 think this will increase their TV viewing time

Soaring high on public support, will Chennai Super Kings be the champions yet again?

CSK scores high on public support and Vivo emerges as the most recalled brand associated with IPL

Italian food is world’s most popular, Indian cuisine ranks ninth

In a survey of 24 countries, pizza and pasta take the top spot, closely followed by Chinese and Japanese cuisine Indian cuisine is the ...

Beauty with Brands! What brands do beauty conscious women seek?

On the occasion of International Women’s Day, YouGov explores the meaning of beauty as described by Indian women and reveals the brands that appeal ...

Despite slowdown in the auto market, 2 in 5 people are looking to buy a car

Hyundai is the top car brand being considered by future buyers

72% people celebrating Valentine’s Day are happy turning to dating apps for love

A higher number of men stated this and 30% of them are already using Tinder to meet people

Jobs and women safety are the biggest expectations from the upcoming budget

As PM Narendra Modi’s government prepares to present its last budget before the 2019 general election, YouGov’s latest survey explores people’s expectations from the ...

The Age of Digital Natives

Millennials have taken the center stage across the consumer markets globally. Accounting for nearly one third of the Indian population, this generation is driving ...

Google tops the 2018 YouGov BrandIndex Buzz Rankings in India

The annual rankings showcase the brands that have generated strong positive buzz in the past year

Despite ‘WhatsApp Addiction’, people most likely to fight fake news in 2019

A New YouGov survey explores what resolutions people are likely to make in 2019 with respect to their phones, WhatsApp and social media

Will Zomato’s recent delivery crisis drive away customers to Swiggy?

YouGov BrandIndex shows that ever since the incident took place on December 10, there has been a sharp decline in the overall brand health ...

Brands! Take a stand! But do so with caution

The modern day consumer cares about a brand’s products often as much as they care about what a brand stands for, what the brand ...

Is air pollution clouding our physical and mental well-being?

Irritation in eyes/nose, breathlessness and skin allergies have emerged as the most visible effects of air pollution

Amitabh Bachchan and Deepika Padukone are the most influential personalities of India

YouGov Influencer Index 2018 reveals consumer perceptions of leading Bollywood celebrities and sports personalities in India

Google has the strongest brand advocacy in India

YouGov BrandIndex 2018 Brand Advocacy Rankings reveal the most recommended brands by consumers in India

The OnePlus wave among urban youth in India

Men in India eager to share their #MeToo story

YouGov India survey reveals Indian men and women’s view on the ongoing #MeToo movement

Is OYO listening to its female customers?

YouGov BrandIndex shows OYO Rooms hits low satisfaction among customers, especially women

Going local is the need of the hour

YouGov India World Food Day survey reveals local brands dominate Indians’ food preferences

Condom is the most used form of contraception by urban youth

A new YouGov India survey reveals Indians’ awareness about contraception and safe sex

India is ready for IKEA

Around 75% of Indians indicated they are ready for DIY furniture stores and over half are willing to switch from full service showrooms to ...

MakeMyTrip’s ad campaign strikes a chord with audiences and enhances the brand’s value

The ad campaign significantly improved the brand’s ad awareness and purchase consideration, leading to an overall positive brand health

Ogilvy comes to ICICI Bank’s rescue with its witty ad campaign

YouGov BrandIndex shows ICICI Bank experienced strong improvement in Ad Awareness and Buzz in July

Sundar Pichai is a true Global Indian

YouGov India survey reveals Indians perceive Sundar Pichai as a true Global Indian, followed by Priyanka Chopra and Amartya Sen

State Bank of India, Tata Motors and Patanjali are India’s most patriotic brands

YouGov survey reveals Indians perceive SBI as the most patriotic brand in India, followed by Tata Motors, Patanjali and Reliance

Indian travellers aspire for European Holiday

YouGov Omnibus survey reveals how Indians prefer to travel. Read more in this Indian travellers Infographic.

Indians are avid travellers and they love Europe

A new YouGov study reveals around a third of Indians take a vacation every year

Close to half of Indian men feel creating awareness among men will reduce crime against women

A new YouGov study finds out the perception of women safety in India

The movie viewing experience of an average Indian cinemagoer

A new YouGov survey conducted among over 1,000 respondents in India, shows that every 1 in 6 cinemagoers watches a film every week.

India’s youth are less reliant on their smartphone than older generations

Fresh research into smartphone usage in India has shown that 67% of the country’s urban adult online population couldn’t live without their smartphone, the ...

YouGov opens new office in Mumbai

YouGov is delighted to announce the further expansion of our digital market research network in India. This week we launched a new office in ...

20-country study finds personality is more important than good looks in a romantic partner

A new international YouGov study into the characteristics people most prefer in a romantic partner has found that personality is most likely to be ...

Eight in 10 Indian women have faced "mansplaining"

New YouGov Omnibus research shows that 80% of women in India have experienced "mansplaining", with one in four (24%) saying that they have experienced ...

Facebook and Apple are most viral brands among Middle East millennials

Social media giant Facebook is the most positively talked about brand among millennials in the UAE and Egypt while Apple receives the same accolade ...

Infographic: New Pulse of India study shows overriding optimism for the future of India

In the run up to their nation’s Independence Day, the citizens of India have revealed overriding optimism for the future of their country. According ...

Google tops YouGov’s inaugural global brand health rankings

Google has topped the first-ever YouGov BrandIndex global brand health rankings. In a list dominated by online brands, the search giant ranks the highest ...

48% of Indians agree GST will accelerate Indian GDP growth

48% of Indians agree with policy makers who claim the Goods and Services Tax (GST) will make their country’s economy more efficient and accelerate ...

ICC Champions Trophy 2017 – Who will make it to the finals?

The semi-finals of the ICC Champions Trophy 2017 are due to kick off on Wednesday. With the top four so heavily stacked with teams ...

How much do people trust banks globally?

Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the ...

Emirates is the top brand among Women in the UAE

YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is ...

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings

The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily ...

International survey: globalisation is still seen as a force for good in the world

Of 19 countries surveyed worldwide, in 18 more people see globalisation as a force for good rather than bad in the world Globalisation has ...

71% of UAE residents take advice from social media influencers before buying products

The growing power of social media influencers and bloggers has been revealed by new research from Dubai-based PR agency BPG Cohn & Wolfe and ...

Angelina Jolie and Bill Gates reign supreme as world's most admired 2016

Angelina Jolie and Bill Gates are the most admired man and woman in the world once again according to the latest YouGov World’s Most ...

The future's looking virtual for travel booking in MENASA

51% find virtual reality the most appealing technological travel booking concept YouGov was delighted to unveil the results of our latest Travel Booking Trends ...

Multi-country study finds body image improves with age

The majority of adults are happy with their weight and body image, and body confidence tends to mature with age, according to a new ...

MENA, India and Pakistan obsessed with looking young

As cosmetic surgeries and anti-aging products become more accessible to the mass public and the obsession with aesthetic beauty increases, we surveyed residents about ...

World's Most Admired 2015: Angelina Jolie and Bill Gates

Humanitarians are more globally admired than top world leaders like Barack Obama and Queen Elizabeth II, according to a new global YouGov poll of ...

The Power of Daily Brand Tracking

Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been ...

YouGov Grows Management Team in MENA

YouGov is delighted to announce the appointment of Kailash Nagdev as Managing Director of our research services based in Dubai. Kailash joins from Falcon ...

10 Best Practice Tips on How to Conduct Market Research in MENA

When using market research to inform strategies and key business decision making – one of the most fundamental drivers of quality and actionable insights ...

Women Want a Career and Family, but Motherhood Comes First

In honor of International Women’s Day, global research agency, YouGov, ran a multi-country Omnibus study asking women what they think about their work, personal ...

Indians more interested than British in Royal Baby

In America, India and Great Britain a third to 60% of the female population are interested in the birth of the Royal baby The ...

YouFast: YouGov Takes a Look at Fasting in the Middle East

Every year, Muslims the world over anticipate the arrival of the Holy Month of Ramadan. We surveyed 1,520 online Muslim respondents who live in ...

Valentine's Day The Indian Way

58% of online respondents in India plan to celebrate Valentine’s Day this year 28% of female respondents prefer jewelry as a Valentine’s gift, while ...

Will Delhi’s Coldest Night Dawn an Indian Spring?

Tear gas, water cannons and dozens of police were unable to break apart the thousands of Indian protesters who took to the streets of ...

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